It’s easy to feel alone in the world. But it’s not pleasant. And, the way we market our businesses can actually help heal that. In his book Start With Why, which you should really go and buy from a locally owned bookstore, Simon Sinek shares a familar old story, “Consider the story of two stonemasons, […]
The other day, I wrote a blog post about the four key elements you need to create your platform. Today, I want to zone in on the last of the four – the deeper why and bigger cause of your business. It’s a simple question: ‘why do you do what you do?’ But it’s one
These are all human eyes. Each one looks so different (you can find more here) But that’s not the extraordinary thing. The extraordinary thing is that each one looks at different things. From different angles. Each one sees the world in a different way. Just the other day I had a 75 minute skype video
My colleague and mentor, Robert Middleton talks about how marketing is like baseball. It’s like baseball in a few ways . . . First of all, you can have all the right baseball equipment and just be terrible at the game – if no one has ever taught you how to play, the rules of
Graciousness. We need to remember this in business. When we forget our graciousness – we can end up upsetting everyone in our desire to promote ourselves. I just finished a day long workshop in Ottawa and had two interesting experiences with what I’ll call ‘hijacking’. What is hijacking? Well, sure – your PC could be
Do you want curiosity or do you want clients? I saw this poster on a mailbox in Toronto the other day and it made me think about the whole effectiveness of posters. Posters are often used to ‘get my name out there’. In fact, a lot of marketing is used in that way. Networking, handing
Years ago – I did a survey of my clients and invited them to share their Holistic Practitioner Horror Stories. I got quite a few – and there were four patterns that showed up. Trait #1 – Arrogance Symptoms: The practitioner acts as if they have found “the answer to all things”. They treat clients
Four of the Most Client Repelling Traits A Practitioner Can Have Read More
I want to talk about shame and marketing. I’ve got a cough. I’ve had it for about four years. It comes and goes – but mostly it comes. The truth is that I’m sick of it. I’ve seen a naturopath, an herbalist and am working out whatever emotional causes there might be. And when you
So, I think parties are one of the best marketing tools ever. I’ve been talking about it more and more – and here’s some proof! This is an excerpt from an interview I did with Joel Monk (JM) and Laurens van Aarle (LV) of Coaches Rising in Amsterdam. I think you’ll dig it. JM: So
One of the things I learned most from Thomas Leonard was the idea of endorsing your own worst weakness. It’s a bit of what he’d call ‘tricky wisdom’. Can you take the thing that you’re most embarrassed and ashamed of in your business (and maybe life) and turn it into a strength, an assett and