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authenticity

don’t ignore your niching fears

As I discovered during my Niching for Hippies six week coaching program, people have a lot of fears around niching. And then coaches encourage them to push through those because ‘niching is so important’. But I’ve been learning that those fears are actually important to listen to. Sometimes the very thing that seems like it’s […]

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if you’re stuck with who, go back to what – seven thoughts on niching from the inside out

Niching can be hard. And sometimes people can just feel so stuck in the process. So here’s my thought of the day: If you’re totally stumped on the WHO go back to the WHAT. I just had a kick ass conversation with my friend and colleague Rebecca Tracey of The Uncaged Life (the beauty pictured

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why your point of view matters

Some wise words from my dear friend Alex Baisley (pictured here) about how sometimes our deepest wounds can be our truest niche and how important and overlooked our point of view is for our businesses. He’s leading 16 entrepreneurs through his Doin’ Your Own Thing Income Figure Outer program coming up soon. Alex is one

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slow marketing

I’m in Vancouver sitting at yet another favourite hang out spot here – Eternal Abundance (full of raw vegan goodness, comfy chairs, high ceilings and lots of natural light). I love places like this. I just finished my weekend workshop in Vancouver (and Victoria the weekend before that). You can see photos here. And something

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stop trying to change minds

I invite you to give up trying to change people’s minds. People can be a lot like this child – stubborn. They don’t like being pushed around. Or told they’re wrong. This is the core challenge of marketing I think. Or a core blunder. Or something. Trying to convince people that we are right and

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deeper into why

It’s easy to feel alone in the world. But it’s not pleasant. And, the way we market our businesses can actually help heal that. In his book Start With Why, which you should really go and buy from a locally owned bookstore, Simon Sinek shares a familar old story, “Consider the story of two stonemasons,

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the bigger cause

The other day, I wrote a blog post about the four key elements you need to create your platform. Today, I want to zone in on the last of the four – the deeper why and bigger cause of your business. It’s a simple question: ‘why do you do what you do?’ But it’s one

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plagiarism vs. honouring

Vicki Robin (radiantly pictured here) is one of the most brilliant women I know. I was recently reminded of a brilliant article she wrote all about the increasing dynamic of plagiarism online and how we respond to it. As Your Money or Your Life hits the bookstores and nearly the top 100 bestseller list on

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