Over the past decade, I’ve written a lot of blog posts. Over 500. But there are ten of them that most get to the heart of really figuring out what I would call your platform (what you want to be known for). My guess is that you’ve only seen one or two of them. Figuring out your […]
Top Ten Blog Posts on Figuring Our Your Platform (77 pages worth!) Read More
Writing sales letters is hard. I wrote a whole blog post on my thoughts on how to do it in a warmer and yet still effective way years ago called Nine Thoughts on Copywriting for Hippies. So, I’ve got opinions but there’s no denying that writing a good sales letter is one of the toughest
Sales Letter Case Study: The Coming Home Retreat Read More
by Schuyler Kaye You’ve probably heard how important it is to have an awesome “about me” page. As the saying goes people buy you, not the product or service. Yet it can be one of the most difficult pages to write. I mean how do you capture “you” on a single page? And even if
Guest Post: How To Make Your “About Me” Page Irresistible Read More
The other day I did a forty minute video interview with Nash Ryker of http://yourepicdestinytv.com/. We got to talk about some new ideas I have been having around authentic marketing, especially: the only three kinds of potential clients you will ever meet the importance of vulnerability in marketing the most important shift you can make to
40 minute video interview on authentic marketing with nash ryker Read More
I want to share something that might forever change the way you relate to marketing. It’s a notion I got from Mark Manson in the context of dating but I think it maps over perfectly into marketing. There are only three types of potential clients you will ever experience: responsive, neutral and unresponsive. Responsive people
If you haven’t seen this video, I highly encourage you to watch it. Being willing to be vulnerable might just be the most important thing you could ever do for your business. It will help people feel safe with you and also attract your ideal clients to you more strongly. Your willingness to be incredible
brene brown: the power of vulnerability Read More
Last week, something happened to me that happens from time to time. Something I’ve wanted to write about before. And it’s something that I suppose many of my colleagues would urge me not to share with you as I imagine that the attitude I’m sharing here could be an enormous source of frustration to a
I’m broke (and I don’t care) Read More
Rebecca Tracey has something very important to share with you. So many people come to me for marketing help who are not ready for it. Before you can market a thing, you need a thing to market. It sounds so simple. But, if you want it to be really successful and
what to do before you even think about marketing your business Read More
Don’t market yourself, market your message. Sounds nice, but how do you identify what your message even is. The first thing is to understand what a message is, know why it’s important and what kinds of messages there are. Then you need to do some inner reflection. The questions below are meant to help you
How to Identify Your Own Message Read More
In my last post, I spoke about what it means to have a message in your business. The core idea of that post? Don’t market yourself, market your message. In this post, I want to lay out eight reasons I think it’s increasingly vital. REASON #1: Speaking about your message is more comfortable and inspiring
Nine Reasons Why Having a Message Matters Read More