People make a mistake on two sides of this. On one side, they jealously guard their ideas saying, “These should only go to people who pay! No free content!” On the other side, there is the naive assumption that, if we give it all away, then people will want to work with us. Neither side […]
The other day, I was wondering about why there was such an appeal to marketing courses that taught secrets of unconscious persuasion, stealth tactics, invisible influence, secret closes, ninja strategies etc. The implication of all of these approaches was that no one would notice what you were doing. No one would notice that you were
Marketing Feels Bad Because We’re Ashamed Not Because It’s Shameful Read More
During my last tour in Toronto leading my Marketing for Hippies 101 workshop, I was asked the same question, twice in different workshops. “But don’t people have a hard time making decisions?” And, both times, I had to stop to address it. The notion that people struggle to make decisions is one of the classic
The other day, I got the following message on Facebook: “Hey Tad, just want to say how much I love you work and continue to follow your blog and content all the time.” These kinds of messages always find a good home in my world. It’s easy to think that people like me are constantly
I’m in Vancouver sitting at yet another favourite hang out spot here – Eternal Abundance (full of raw vegan goodness, comfy chairs, high ceilings and lots of natural light). I love places like this. I just finished my weekend workshop in Vancouver (and Victoria the weekend before that). You can see photos here. And something
At some point last year, it became clear to me that there are three main things most entrepreneurs need to have handled in order to thrive. They overlap each other like circles in a Venn Diagram. And I realize now that I’d never written about them explicitly. So, here we are. First, there’s a seven
I invite you to give up trying to change people’s minds. People can be a lot like this child – stubborn. They don’t like being pushed around. Or told they’re wrong. This is the core challenge of marketing I think. Or a core blunder. Or something. Trying to convince people that we are right and
Years ago – I did a survey of my clients and invited them to share their Holistic Practitioner Horror Stories. I got quite a few – and there were four patterns that showed up. Trait #1 – Arrogance Symptoms: The practitioner acts as if they have found “the answer to all things”. They treat clients
Four of the Most Client Repelling Traits A Practitioner Can Have Read More
So, I think parties are one of the best marketing tools ever. I’ve been talking about it more and more – and here’s some proof! This is an excerpt from an interview I did with Joel Monk (JM) and Laurens van Aarle (LV) of Coaches Rising in Amsterdam. I think you’ll dig it. JM: So
