Sales letters get a bad rap. They are often avoided by good-hearted people because they have the appearance of bad things they’ve seen and with which they never want to be associated. But here’s my take: a sales letter is actually an integrity check. It’s a dojo. Sales letters force clarity on what might otherwise remain […]
I went to see a therapist the other day. It was my first time making an appointment with her. I arrived early to the old house, renovated to be a clinic where my naturopath is also housed, and was offered some tea while I filled out the intake form. Some of the questions were straight
I recently went to see a holistic health practitioner in town about whom I’d heard good things. I arrived at his office and was welcomed to sit down. He opened his laptop and asked me for my email and then for my wrist. “We start with taking your pulse,” he explained. So he took my
I didn’t need more spices. I needed a spice rack. I figured they might have one. Or know where to find one. I walked in and asked a woman who worked there. She apologetically shook her head and told me they didn’t carry any racks and had no idea where I might find one in
Authenticity is not a goal. It’s a byproduct of something else. It’s not something you can put on like a coat. It’s not a strategy. It’s not something you can posture at. It’s not even the goal. It’s the result of something else that you’re doing. There’s the old story of the archer who misses
It’s happened a number of times to me now. I meet someone or some across a business which provides a product or service that I see as needed and that I might want to recommend. And then they go out of business. Or they stop doing that thing. And it’s often before I’ve really had
The other day, I got the following message on Facebook: “Hey Tad, just want to say how much I love you work and continue to follow your blog and content all the time.” These kinds of messages always find a good home in my world. It’s easy to think that people like me are constantly
Graciousness isn’t always noticed in marketing but its absence is usually keenly felt. The notion of permission marketing was coined, so far as I know, in Seth Godin’s blog post Permission Marketing. His notion was that we need people’s permission to market to them. Without permission, our marketing is spam. Susan Hyatt wrote of this
Graciousness, Permission and Hijacking in Marketing Read More
“Who am I to teach and charge for it?” This is a post that has been on my mind for many years to write. It comes up in most workshops that I teach, this question of “Who am I to teach this? I’m no master. Besides, everything has already been said. I’ve got
36 Reflections on “Who am I to teach and charge for it?” Read More
This is one of those things that is actually very important to get about marketing that I talk about really seldomly but should probably talk about more. When people are working on their marketing, I think that, often, they don’t really understand the role that their marketing needs to play. Or I should say ‘roles’