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authenticity

seven ideas on finding your voice

These are all human eyes. Each one looks so different (you can find more here) But that’s not the extraordinary thing. The extraordinary thing is that each one looks at different things. From different angles. Each one sees the world in a different way. Just the other day I had a 75 minute skype video […]

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Marketing for Psycho-Therapists

I just met with a therapist today for lunch. We were doing a consultation and it really reminded me of something . . . If you’re a therapist it can kind of seems like you’re screwed in the marketing department. After all, ethically, you can’t even ask people for a testimonials sometimes. You can’t really

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The Word of Mouth Marketing Manifesto

written by Andy Sernovitz: 1.    Happy Customers are your best advertising. Make people happy. 2.    Marketing is easy. Earn the respect and recommendation of your customers. They will do your marketing for you, for free. 3.    Ethics and good service come first. 4.    UR the UE; You are the user experience(not what your ads say

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