It’s easy to feel alone in the world. But it’s not pleasant. And, the way we market our businesses can actually help heal that. In his book Start With Why, which you should really go and buy from a locally owned bookstore, Simon Sinek shares a familar old story, “Consider the story of two stonemasons, […]
The other day, I wrote a blog post about the four key elements you need to create your platform. Today, I want to zone in on the last of the four – the deeper why and bigger cause of your business. It’s a simple question: ‘why do you do what you do?’ But it’s one
My colleague and mentor, Robert Middleton talks about how marketing is like baseball. It’s like baseball in a few ways . . . First of all, you can have all the right baseball equipment and just be terrible at the game – if no one has ever taught you how to play, the rules of
Do you want curiosity or do you want clients? I saw this poster on a mailbox in Toronto the other day and it made me think about the whole effectiveness of posters. Posters are often used to ‘get my name out there’. In fact, a lot of marketing is used in that way. Networking, handing
So, I think parties are one of the best marketing tools ever. I’ve been talking about it more and more – and here’s some proof! This is an excerpt from an interview I did with Joel Monk (JM) and Laurens van Aarle (LV) of Coaches Rising in Amsterdam. I think you’ll dig it. JM: So
If you’re like me – you hate hype. You hate slick anything. You hate pressure and pushing. And yet – you’ve got something valuable to offer. This is the quandry of many a hippie in business. The need to market – and yet the shame surrounding the marketing. Here’s a provocative question that Thomas Leonard
The Top 10 Ways to Market Your Talents Shamelessly Read More
One of the things I learned most from Thomas Leonard was the idea of endorsing your own worst weakness. It’s a bit of what he’d call ‘tricky wisdom’. Can you take the thing that you’re most embarrassed and ashamed of in your business (and maybe life) and turn it into a strength, an assett and
Thomas Leonard is a bit of a hero of mine. We spoke a number of times over the phone and shared a passion for the Dave Matthews Band. His book The 28 Laws of Attraction remains one of the best books I’ve ever read. Half of the people to whom I lend it have a
The Top 10 Points About Becoming the Host of a Network Read More
Here are sixteen questions you can ask yourself (and your chosen audience) to design offers that are irresistible. They’re the same questions I ask of all my clients when I work with them. 1. What’s the product or service or special promotion you’re offering (in plain english)? If it’s a service – how many sessions