By Corwin Hiebert, an entrepreneur from Vancouver, Canada, who specializes in strategic event design, marketing, and creative talent management. His company, Red Wagon Management, produces and hosts CREATIVEMIX – Vancouver’s Ideation Conference. You can follow Corwin at www.twitter.com/corwinhiebert In the midst of all the planning, we event managers often have the difficult task of leading […]
Here are sixteen questions you can ask yourself (and your chosen audience) to design offers that are irresistible. They’re the same questions I ask of all my clients when I work with them. 1. What’s the product or service or special promotion you’re offering (in plain english)? If it’s a service – how many sessions
16 Questions To Design Your Irresistible Offer Read More
People have had rotten experiences with other businesses in your industry. You can’t just say, “We do it different.” So, here’s the question: What are the policies, the procedures, processes and the standards that your business holds that ensure your are different? Just one quick example on this, which I just thought of now and
How To Prove You’re Different: New Seasons Market Read More
For most of us, there’s an incongruency in our business. There’s an inconsistency between how great we are and what people know. In Halifax, Nova Scotia there’s this great restaurant called The Wooden Monkey. The woman who runs it, Lil McPherson, is one of my favorite people in the world. She is a really passionate
Marketing, Education and the Wooden Monkey Read More
I find that there are four things most of the people need most when they’re lost and stuck. I’ll use entrepreneurs as an example since that’s the majority of who I work with. First is Empathy: Hell, being an entrepreneur can be hard. We can work so hard and take failure or rejection so personally.
The Four Things People Need Most When They’re Lost Read More
I’ve been talking a lot about ‘becoming a hub lately’. But, while that’s a nice idea and theory – what can you actually do about it. I can think of at least ten things – can you think of anything to add? You don’t need to be almost naked on a unicycle to be the
Top Ten Ways to Become a Hub Read More
The following is an excerpt taken from an interview I did with the brilliant Robert Middleton. A lot of my core marketing philosophy, I got from this man. This material will be compiled into a book called “Pay What You Want” in 2011. Robert: Tad, where does Pay What You Can seem to work best?
Where is Pay What You Can Most Useful? Read More
I just met with a therapist today for lunch. We were doing a consultation and it really reminded me of something . . . If you’re a therapist it can kind of seems like you’re screwed in the marketing department. After all, ethically, you can’t even ask people for a testimonials sometimes. You can’t really
Marketing for Psycho-Therapists Read More
written by Andy Sernovitz: 1. Happy Customers are your best advertising. Make people happy. 2. Marketing is easy. Earn the respect and recommendation of your customers. They will do your marketing for you, for free. 3. Ethics and good service come first. 4. UR the UE; You are the user experience(not what your ads say
The Word of Mouth Marketing Manifesto Read More
Here’s a great example from a company we all know . . . “Throw a Polaroid camera into any social network and you’re guaranteed to get conversations started. The people at Polaroid understand that. When Polaroid decided to renew interest in instant photography among younger people, the company took its cameras on a road tour.
Word of Mouth in Action: Polaroid! Read More