I want to talk about shame and marketing. I’ve got a cough. I’ve had it for about four years. It comes and goes – but mostly it comes. The truth is that I’m sick of it. I’ve seen a naturopath, an herbalist and am working out whatever emotional causes there might be. And when you […]
‘Shame on You’ Marketing Read More
So, I think parties are one of the best marketing tools ever. I’ve been talking about it more and more – and here’s some proof! This is an excerpt from an interview I did with Joel Monk (JM) and Laurens van Aarle (LV) of Coaches Rising in Amsterdam. I think you’ll dig it. JM: So
Parties as Marketing Read More
If you’re like me – you hate hype. You hate slick anything. You hate pressure and pushing. And yet – you’ve got something valuable to offer. This is the quandry of many a hippie in business. The need to market – and yet the shame surrounding the marketing. Here’s a provocative question that Thomas Leonard
The Top 10 Ways to Market Your Talents Shamelessly Read More
One of the things I learned most from Thomas Leonard was the idea of endorsing your own worst weakness. It’s a bit of what he’d call ‘tricky wisdom’. Can you take the thing that you’re most embarrassed and ashamed of in your business (and maybe life) and turn it into a strength, an assett and
The Top 10 Ways To Endorse Your Worst Weakness Read More
Thomas Leonard is a bit of a hero of mine. We spoke a number of times over the phone and shared a passion for the Dave Matthews Band. His book The 28 Laws of Attraction remains one of the best books I’ve ever read. Half of the people to whom I lend it have a
The Top 10 Points About Becoming the Host of a Network Read More
Introduction: myths and assumptions Let’s get started. This is my belief: most practitioners fail not because it’s inevitable, but because they believe certain myths about building their practice. They are like lenses or filters they look through that colour everything. When I say ‘myth’ I mean the assumptions that most practitioners operate under about what
A Common Story: Jane the Practitioner (in seven chapters) Read More
It was the best of marketing. It was the worst of marketing. I just got a new painting today. A gift. The painting (pictured on the right) is simple, bright and beautiful. I really like it. And I think my friends will too. Some backstory: Back in July, I posted a blog about a thought
A Tale of Two Paintings – A Cautionary Story of Word of Mouth Marketing Read More
Everyone has a shell. Some protective mechanisms to keep them out of pain. And, when you begin a conversation around new and better possibilities for people, it brings them face-to-face with their current reality. It brings them face-to-face with the quality of life that they are currently settling for. Most people know that more is
5 Ways People Avoid Dealing with Pain (and what to do about it) Read More
I want to talk about the strange relationship between marketing and dying. An old school mate of mine, Rama Tello, was recently killed in a plane crash. Too young. Too soon. No mother should have to have their children die before them. He was killed instantly. A strange blessing not to have suffered. But many
Death and Marketing: Top Five Regrets of the Dying Read More
There is no excerpt because this is a protected post.
Protected: How to Sell Out Your Seminars Read More