My colleague and mentor, Robert Middleton talks about how marketing is like baseball. It’s like baseball in a few ways . . . First of all, you can have all the right baseball equipment and just be terrible at the game – if no one has ever taught you how to play, the rules of […]
Once a month or so I host what I call my Potlucks for Particularly Precious People in Edmonton. I’ve done about 23 of them over the past three years and they tend to have about 30 people come. I started them because I wanted all of my favourite people to meet each other. People are
Graciousness. We need to remember this in business. When we forget our graciousness – we can end up upsetting everyone in our desire to promote ourselves. I just finished a day long workshop in Ottawa and had two interesting experiences with what I’ll call ‘hijacking’. What is hijacking? Well, sure – your PC could be
Another no holds barred article from Richard Harshaw of MYM Marketing. If you have lofty dreams of helping people to handle their problems before they become big – you might want to read this. If you’re an holistic practitioner wanting to get people to come in to improve their already great health . . .
So. I’m on the cover of one of the leading holistic magazines in Ottawa. Cooler than this. For once in my life, I’m on the cover with Dan Millman (spoke to him on the phone once – very nice man). How did this happen? Hubs! The whole reality of hubs never ceases to amaze me;
Seth Godin tells the truth about word of mouth marketing and why we share ideas and products and services we come across. Ideas spread when people to choose to spread them. Here are some reasons why: I spread your idea because it makes me feel generous. …because I feel smart alerting others to what I
Seth Godin On Word Of Mouth: I Spread Your Ideas Because . . . Read More
Do you want curiosity or do you want clients? I saw this poster on a mailbox in Toronto the other day and it made me think about the whole effectiveness of posters. Posters are often used to ‘get my name out there’. In fact, a lot of marketing is used in that way. Networking, handing
Another brilliant piece from Seth Godin about the notion of being a Generosity Based Business and the importance of Pink Spoons. Free isn’t always generous. Free can be a legitimate marketing strategy, an ultimately selfish way to increase sales. Once you spread your ideas (and free is the best way to do that), there are
I just hung out with Rob Helmer. He’s practitioner of Chinese medicine based out of Toronto. He mentioned he’d written an article about the importance of specialization. I said to him, “Rob,” I said. “Could I post this on my blog?” And here we are. Over the past thirty years, the practice of Chinese Medicine
Specialization: The Next Step for Chinese Medicine in the West Read More
Years ago – I did a survey of my clients and invited them to share their Holistic Practitioner Horror Stories. I got quite a few – and there were four patterns that showed up. Trait #1 – Arrogance Symptoms: The practitioner acts as if they have found “the answer to all things”. They treat clients
Four of the Most Client Repelling Traits A Practitioner Can Have Read More