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building trust

“How Much Content Should I Give Away For Free?” Most Of It. Here’s why… What People Pay Us For Beyond ‘Information’

People make a mistake on two sides of this. On one side, they jealously guard their ideas saying, “These should only go to people who pay! No free content!” On the other side, there is the naive assumption that, if we give it all away, then people will want to work with us.  Neither side […]

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Be a Flower, Not a Butterfly Net

  I hosted a men’s circle earlier this year and a young man said something brilliant: be a flower, not a butterfly net. It reminds me of something I heard colleagues say for years: be a lighthouse, not a searchlight. Butterflies run away from nets. People run away from searchlights. Of course, it’s dangerous to

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On The Four Levels Of Promises

The purpose of marketing is to make promises. The purpose of your business is to keep them. Most traditional cultures in the world are overflowing with proverbs around the importance of keeping your word and doing what you say you will do. It’s certainly true for my own Scottish and Celtic ancestry. “If I break

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Marketing Feels Bad Because We’re Ashamed Not Because It’s Shameful

The other day, I was wondering about why there was such an appeal to marketing courses that taught secrets of unconscious persuasion, stealth tactics, invisible influence, secret closes, ninja strategies etc. The implication of all of these approaches was that no one would notice what you were doing. No one would notice that you were

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Gifts vs. Tools

Gifts and tools are different things. Gifts are those things that come to you naturally. Those capacities, inclination, tendencies and abilities you were born with. These are the things you do that feel effortless for you where you lose track of time. We are, in some mysterious way, born with these. They are woven into

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Trust and the Taxi Driver

I caught a cab the other day. Actually a TappCar (Edmonton’s response to the terrible taxi cab industry and Uber). They have priced themselves in between the two. I could give you ten reasons why I love them. But there are always issues. I was heading to visit my grandmother in the hospital. “I want

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