This is one of those things that is actually very important to get about marketing that I talk about really seldomly but should probably talk about more. When people are working on their marketing, I think that, often, they don’t really understand the role that their marketing needs to play. Or I should say ‘roles’ […]
When people are struggling with their problems what they need, more than anything, is a whole lot of empathy and understanding. But, it’s usually not what they get. There are certain messages they need to hear that can make a huge difference in their ability to move forward. And there are some messages that will hurt
Five Simple Messages That Can Have Potential Clients Melt and Fall In Love With You Read More
I almost died a month ago. And it showed me something important. When we are in crisis, the crisis becomes everything we see. It looms over us like a giant, blocking out the sun. And this makes dealing with the problem very hard. We become overwhelmed with not only the problem but our emotional reactions
Tomorrow is a brand new year. And I think it’s a good moment to think about what you’re offering. Symbolically, the New Year is about a fresh start. A clean slate. A blank canvas. A second chance. And I think everyone wants a second chance with something in their life. As we look back over
I recently wrote a post called ‘I’m Broke (And I Don’t Care).’ It got well over 100 comments from readers on it and has been shared far and wide. I think it resonated with people because they’re tired of feeling like their self worth needs to be tied to the amount of money they make
I want to share something that might forever change the way you relate to marketing. It’s a notion I got from Mark Manson in the context of dating but I think it maps over perfectly into marketing. There are only three types of potential clients you will ever experience: responsive, neutral and unresponsive. Responsive people
Last week, something happened to me that happens from time to time. Something I’ve wanted to write about before. And it’s something that I suppose many of my colleagues would urge me not to share with you as I imagine that the attitude I’m sharing here could be an enormous source of frustration to a
Rebecca Tracey has something very important to share with you. So many people come to me for marketing help who are not ready for it. Before you can market a thing, you need a thing to market. It sounds so simple. But, if you want it to be really successful and
what to do before you even think about marketing your business Read More
Don’t market yourself, market your message. This is a theme I’ve been exploring over the past week. If you’re reading this, then you may have already read my post about what a message is and why it’s so important to have one. So, I thought it might be good to explore the different kinds of
In my last post, I spoke about what it means to have a message in your business. The core idea of that post? Don’t market yourself, market your message. In this post, I want to lay out eight reasons I think it’s increasingly vital. REASON #1: Speaking about your message is more comfortable and inspiring