Born in the Autumn of 1904, Alberta Christine Williams returned to her home in Georgia from teachers college and taught for a short period before getting married to her husband on Thanksgiving Day in 1926. At the time female teachers were not allowed to work while they were married, so Alberta had to give up her job. However, […]
This is a blog post I’ve been meaning to write for years. Fairly often, in workshops, the question (and it’s a very good one) comes up: “What if I can’t guarantee a result?” That question usually emerges from the shiny palace of conversations about creating guarantees, and better than risk free guarantees, doing clever and
“Who am I to teach and charge for it?” This is a post that has been on my mind for many years to write. It comes up in most workshops that I teach, this question of “Who am I to teach this? I’m no master. Besides, everything has already been said. I’ve got
36 Reflections on “Who am I to teach and charge for it?” Read More
Business is like a staircase which it’s best not to skip any steps. One of the things that can put us squarely and repeatedly into what I call The Meantime is not understanding what stage of business we are at (or even that there are different stages of business). A classic blunder is for people to
by Rebecca Tracey of The Uncaged Life This blog post is about the three big mistakes you might be making with your packages. Of course, this assumes you know what I mean by the word ‘package’ and, if you do, that you are currently offering packages. But let’s start with this… Since I started my
Greetings! This post has been turned into a much expanded new eBook called The Art of the Full House which you can check out at the link below: The Art of the Full House
How Do I Fill Up My Weekend Workshop or Retreat Last Minute? 21 Practical Ideas Read More
I was just picking up an order of books from Audrey’s Books (an independent local bookstore in Edmonton) and I saw this little ‘book preview’. And I thought it was a great example of a pink spoon in their marketing. Giving people a free sample of what you do. A taster. I’d heard of previews
micro case study: author gives sample of his writing. Read More
So, how do you make the offer without awkwardness? How do we invite people to do business with us without being pushy? How do we make it feel like a warm invitation where it feels like an open door with a welcome mat without the pressure to enter. We’ve all been in the boat where
Inviting Business – What to Do Before You Do and Two Simple Case Studies Read More
A few weeks ago, I was trying to fill up a marketing workshop I was hosting in Edmonton with my colleague Mark Silver. Numbers were lower than I wanted and so, instead of just relying on the facebook event, email lists and such, I decided to do some personal outreach to key people I thought
Chat Transcript: Asking People to Come to Your Workshops Read More
