The other day, I got the following message on Facebook: “Hey Tad, just want to say how much I love you work and continue to follow your blog and content all the time.” These kinds of messages always find a good home in my world. It’s easy to think that people like me are constantly […]
So many people are scared of getting rejected in business. I get it. But the fear of rejection comes from the idea that there’s a way to move through this world without being rejected which isn’t true. What’s really going on in those cases is that the people have figured out only how to delay
This is a blog post I’ve wanted to write for a while. It’s about the incredible costs to you and others of being fuzzy in your marketing and sales communications. I’m writing this to share the other side of the story of marketing – how it’s received. We spend so much time working on our
Stop Wasting People’s Time: The Incredible Cost of Being Fuzzy Read More
Here’s an idea I’ve had for about two years and finally got around to/found a place for in my upcoming 30 day cashflow challenge for hippies – The Meantime. It’s the idea of an ‘Are You Sure?’ page. Here’s the idea: putting a page in between them click ‘buy’ and allowing them to buy. And having
* This blog post is the first in a series of posts exploring the connection between marketing and The Work of Byron Katie. * Frankly, I’m tired of hearing people talk about the importance of working on your ‘inner game’ in business. Because most of what I hear feels like self pressuring bullshit to constantly do
The Work of Byron Katie in Marketing: “Why aren’t people buying from me?!” Read More
Graciousness isn’t always noticed in marketing but its absence is usually keenly felt. The notion of permission marketing was coined, so far as I know, in Seth Godin’s blog post Permission Marketing. His notion was that we need people’s permission to market to them. Without permission, our marketing is spam. Susan Hyatt wrote of this
Graciousness, Permission and Hijacking in Marketing Read More
If there is a missing ingredient to success in business it’s not know-how, it’s hustle. It’s the ability to get busy and make things happen. It’s not having more resources, it’s resourcefulness. When people are driven and committed they so often find a way to make things work while those who aren’t committed find a
Years ago, I got an email from a client that said something to the effect of, “I feel like the sales letter kind of hyped this up and it wasn’t what you said it was. I went back and read the sales letter and there was nothing inaccurate but . . . it just felt
I want to offer up the opportunity to participate in a bold experiment. It’s going to ask you to be vulnerable and honest. It’s going to ask you to use a tool that not many people even think of as a tool (indeed, I didn’t until a few days ago when a number of things
The Rant Experiment: Let Off Some Steam, Catalyze Social Change and Grow Your Business Read More
fb I want to tell you a story. I know that, on this blog, I share a lot of “how to’s” and philosophical pieces and there can be the risk of people thinking that because I generally post positive things, I must never mess up, I must have everything together and I must never get frustrated
Don’t Mess With Their Rice Bowl: Seven Business Lessons from Ten Recent Workshop No-Shows Read More