I’m in Vancouver sitting at yet another favourite hang out spot here – Eternal Abundance (full of raw vegan goodness, comfy chairs, high ceilings and lots of natural light). I love places like this. I just finished my weekend workshop in Vancouver (and Victoria the weekend before that). You can see photos here. And something […]
Marketing is a lot like making tea. We need to ‘steep’. I just finished a marketing weekend in Edmonton with the loveliest bunch of people. And it kept coming up for me that there are some things that just can’t (or shouldn’t) be rushed. Creating your platform or figuring out who’s a perfect fit for
At some point last year, it became clear to me that there are three main things most entrepreneurs need to have handled in order to thrive. They overlap each other like circles in a Venn Diagram. And I realize now that I’d never written about them explicitly. So, here we are. First, there’s a seven
My friend Jenna and I were hanging out tonight having a crafts night. She brought everything you could imagine we’d need. She is far craftier than I. So far, she’s made the most amazing card (see here). And I wrapped two books (that I bought with a Greenwoods book gift certificate sent to me by
I invite you to give up trying to change people’s minds. People can be a lot like this child – stubborn. They don’t like being pushed around. Or told they’re wrong. This is the core challenge of marketing I think. Or a core blunder. Or something. Trying to convince people that we are right and
So, over the past week or so you’ve read about why it’s important to have a bigger cause that your business is about, you’ve seen some examples of people who have or are exploring this but now it’s time to look at how you can begin to sort this out for yourself. The first thing
It’s easy to feel alone in the world. But it’s not pleasant. And, the way we market our businesses can actually help heal that. In his book Start With Why, which you should really go and buy from a locally owned bookstore, Simon Sinek shares a familar old story, “Consider the story of two stonemasons,
As we continue the conversation about having a clear ‘why’ for what we do, I think it’s good to have some real life examples . . . Gandhi’s work is a clear example. He wanted to see India move from being colonized to being independent once more. It was so clear it became symbolized by
The other day, I wrote a blog post about the four key elements you need to create your platform. Today, I want to zone in on the last of the four – the deeper why and bigger cause of your business. It’s a simple question: ‘why do you do what you do?’ But it’s one
So . . . I just got featured on a blog by one of my favourite people in Canada – Rebecca Tracey (pictured here). I thought you might enjoy reading it. It’s about cheesecake and the benefits of the Pay What You Can economy. For some people, offering services and events on a PWYC basis