Here are my thoughts on getting a business card that works. There are two things I think are vital for a business card. First, have your personal photo on it, a current, awesome photo. People get so many cards and they really won’t remember who it is from, but if there is a photo of […]
(the following is a transcript excerpt from my six week Marketing 101 for Holistic Practitioners course. During the call, I am reading their comments in our private facebook group.). I have some thoughts on networking including business cards and stuff. For networking, you are basically going to events to connect with other folks who are
No one cares about your business. No one cares about your non profit. No one cares about your do gooding initiative. That’s what Mike Rowlands (pictured here) a Vancouver based marketing and branding expert is telling us. But it’s surprisingly good news. Because when you finally hone in on what people do care about, it
Mike Rowlands, a Vancouver based marketing and branding expert is asking a group of thirty positive change makers one of the hardest questions they’ve ever been asked. He’s a very fun fellow but the question is serious. “If you closed up shop tomorrow, who would miss you? And why?” We’re all sitting in a circle
Bryan Welsh is likely not someone you’ve heard of. But if you’ve ever read Mother Earth News, Utne, Natural Home & Garden, The Herb Companion, Grit or The Farm Collector – then you’ve read one of the magazines his company Ogden Publications owns. And, last night, I had the pleasure of seeing him speak at
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I met Mark Volmer, of Hidden Gem Healing in 2011 at some point. And I had the experience of instantly liking and trusting him. There’s something about people who are so comfortable in their own skin (not posturing or collapsing) that it has us all relax. He ended up coming to one of my weekend
A quick thought . . . The direction of your niche is determined by your wounds. The form of your niche is determined by your natural gifts. Those things you are most naturally best at, that come without effort are what you should build your niche around. The tone of your niche is determined by
I’ve said it a lot of times: your deepest wounds are often the doorway to your truest niche. The things you’ve struggled with and overcome are places you have not only credibility but also capacity to help others. If you’re going to be a guide for people, best to pick a terrain you’re familiar with
I’ve long noticed how much stuff niching seems to bring up for people. They freeze, they resist, they ignore, they freak out. On the surface, it would seem like an over reaction. But is it really? The word niche comes from the old French verb ‘nicher’: to make a nest. Our niche in the world
As I discovered during my Niching for Hippies six week coaching program, people have a lot of fears around niching. And then coaches encourage them to push through those because ‘niching is so important’. But I’ve been learning that those fears are actually important to listen to. Sometimes the very thing that seems like it’s