Greetings,

Selling gets a bad rap. 

Frankly, I don’t like the word. I don’t like this notion of persuading people to do anything. 

I like this photo. Just two humans having a conversation. That’s all selling is. Two humans trying to find each other or trying to find the truth of whether or not there’s a fit, or, better yet truing a situation together. 

This kind of conversation is sweet, direct, caring and clear. There’s no pressure or tricks needed.

One of my favourite lines about marketing comes from Peter Drucker who said, “The purpose of marketing is to make selling redundant.” 

I love that.

What if you could make your marketing so good that you never needed to speak to anyone in order to convince them to buy from you?

What if people just showed up and said, “I’d like to buy from you”?

In my experience, that’s absolutely possible. 

And . . .  sometimes a little one-on-one outreach can go a long way.

Chat Transcript: Asking People to Come to Your Workshops 

Certain businesses and types of offerings do seem to lend themselves to needing to have a good, old-fashioned sit down. 

For example, if you’re a service provider and you have a premium coaching package or mentorship program that costs many thousands of dollars, there’s a good chance that the person considering it is going to want to speak with you.

Fine enough.

But what do you do in that conversation?

It depends. 

If your intention is to “get the sale” you’ll conduct yourself one way (pitching and manipulatively).

If your intention is to get to the truth of if it’s a fit, you’ll conduct yourself another way (you’ll have an honest, human conversation).

And here are a couple of other posts that might help on this:

Make Your Marketing So Good That You Don’t Need Sales 

Directness vs Distraction – Towards Better Relationships in Marketing and in Life

“But aren’t people indecisive?” (Blog Post) 

“But aren’t people indecisive?” (Video)

On Selling High End Packages for Coaches: A Conversation with Greg Faxon

The Heart of Selling: An Interview with Mark Silver 

And, as always, I have some more videos about this all. 

That’s all for this week.

Stay human,

Tad