Greetings,

Last week, you learned about why figuring out your “who” matters.

Whether you call it “target market”, “ideal client”, “perfect customer”, or “client avatar” what they all point to is that clarity on who you’re reaching matters a lot. 

In today’s lesson, you’re going to learn about how to figure out who you want to reach. Or at least get started (and get further in a short period of time that some people ever get). 

Here you go with this week’s content . . . 

• Your Deepest Wound Is A Doorway To Your Truest Niche
• And here’s a whole playlist of videos on that very theme. (Remember Larisa Noonan from a few emails ago?)
• Who Would Miss Your Project If It Died? 
• “What are your favourite books and authors?” 
• And here are some more videos to help you figure it out.
• And these ones about Beta Testing too.

Stay human,

Tad

P.s. Need some more help here? You might consider getting a personalized Niche Review, or booking a Puttering Session to talk it over for an hour.

Or if you want to do a deep dive into clarity, consider some of my webinars or The Clarity Bundle, a bundle of my eBooks that all focus on how to communicate what you do as lucidly as possible. I’ve