Greetings,
The past few weeks have been an intensive foray into the world of niching.
Again, by this point you likely know more about it than almost all of your colleagues and competitors (and, frankly, more than most marketing coaches know about it).
We’ve also looked at the common niching fears.
On more practical levels, niching is full of places people get stuck. While we can’t go into all of them, I thought you might enjoy these posts that speak to some of the major sticking points.
- Why People Struggle With Niching – It’s Not Just About Who You’re Trying to Reach
- Are You Marketing The Journey or The Boat?
- If you’re stuck with who, go back to what – seven thoughts on niching from the inside out
And here are some more videos on common niching struggles people face.
I hope this is all useful for you in some way and helping you wend your way towards your own niche.
Stay human,
Tad
P.S. If you are feeling completely stuck and at a loss on what your niche might be, I invite you to book a Puttering Session to talk it over for an hour. You could also book a Niche Review.