I think one of the best things I’ve contributed to the world of marketing is my work around Point Of View. 

I wrote a whole eBook on this topic and, once a year, do a semester long deep dive into it in my Membership. 

In essence, this is where you give people context. This is where you share your perspectives, opinions, philosophy and cosmology. 

This is where you tell them why you think they’re stuck, what their blind spots are and how to get what they want.

This is where you share your blunt opinions about the best way a certain product should be made. 

This is where you build most of your credibility. This is where you do most of your filtering. This is one of the most enduring things for which you will ever be known.

• Point of View Marketing: What It Is 
• Point Of View Marketing: Why It Matters 
• Point Of View Examples & Marketing Case Studies 
• Point Of View Marketing: Exercises & How To Figure Out Yours 
• Point Of View Marketing: Sticking Points