Greetings,
So far, we’re retracing what was established in the daylong workshop – that marketing matters and that it needs to both work and feel good. It needs to be built on the foundation stones of goodwill and sustenance. We’ve established that if your marketing feels bad to yourself and others, in the long term it won’t work, but if it feels good it’s more likely to work.
Ah . . . but why doesn’t it feel good?
Here’s the review of my core thoughts straight from a live workshop I led in Amsterdam in 2018:
If you’d like to delve a bit deeper into the world of “Collapsing, Posturing and Composure” you can read this blog post I wrote on the topic, this other one I entitled “Stop Trying To Be So Authentic” and this video The Hidden Reasons You Struggle to Sell Yourself.
Beyond that, you can dig deeper into this topic in the articles and videos below.
- Marketing can feel good. If it doesn’t feel good, it’s not you. It’s the marketing.
- Star Wars Marketing Analogy: Sith vs. Jedi – The Dark & Light Side of the Force in Marketing.
- You don’t have a limiting belief. You have a conscience.
And, again, there are many more videos on this theme of What If Marketing Felt Good? here.
That’s all for this week.
You can do this. I hope that, even now, after very little content, you’re starting to see why marketing has felt so ‘off’ and how it might be made to feel wonderful.
Stay human,
Tad