The Breathing Room Course
Doors open from September 23rd to Sept 30th NOON Pacific
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Fundamentals Tier
“Oh My God! This Actually Works!”
A Year-Long, Deep-Dive Into Creating A Resilient & Profitable Business Built By Crafting An Ethical Client-Producing Strategy
(One That Is Genuinely Ethical, Good-Vibes, Deeply Respectful, Trauma-Informed, Consent-Based, Conscience-Driven And That Honours The Dignity Of Everyone Involved (Including You)).
$2000 USD/Year (+ Applicable Taxes) With A Double Your Money Back Guarantee (see conditions below)
(+ Enjoy A Seven-Day Free Trial To Check It Out)
Greetings,
The offer here is simple enough: I have created a marketing membership for ethical entrepreneurs who need clients but hate marketing...
If you’re reading this, then my guess is that you’re already somewhat familiar with my work and it resonates with you. You are likely on my email list and may have been following me on social media for years now (even if it's mostly for the memes). I'd be willing to bet you've already dug into my Ethical Marketing Starter Kit. Maybe you’ve even been to a few workshops or webinars with me.
This membership is not really designed for you if you’re brand new to my work. It might be a good fit, but I urge you to check out my Ethical Marketing Starter Kit before making the call on this. $2000 USD is a lot to spend on something that actually isn’t the best fit for you.
Speaking of $2000…
So here’s my promise to you: I guarantee you will make at least a $2000 USD return on investment if you sign up.
How can I do that?
Well, it’s simple: if you do your part (outlined below) for one year and your participation in the Fundamentals Tier of the Membership doesn’t earn your business at least the $2000 USD that you paid, I will refund not only what you paid, I will also send you an additional $2000 USD of my own money on top of that.
That’s for real.
It’s no joke.
But we’ll come back to that (you can scroll down to the end to read more about it).
Now let’s start at the beginning…
What is this membership?
It is a strange mix of a program, a university course, and a membership.
You will find self-paced courses that help you lay solid foundations for your marketing.
You will find a down-to-earth, grassroots, and long-term approach to ethical marketing that is consent-based, trauma-informed, and conscience driven. It’s the kind of marketing that produces results, while being easy on your jangled nervous system, and letting you sleep at night.
And you will find that, unlike many memberships, real rigour, depth, discipline, and active participation are asked of you.
You will find a deeper level of strategy rooted in seven core, time-tested fundamentals, not simply a collection of tactics.
You’ll find plenty of recipes here but you’ll also be learning how to cook.
The membership has two tiers to it:
Basics Tier ($7 USD/month + applicable taxes): This is great for you if you're curious about my work, want to dip your toe in, and learn some of the most immediately practical approaches I have + explore some of the inner work issues that might be keeping you stuck. This level has no group calls or one-on-one support.
Fundamentals Tier ($2000 USD + applicable taxes, when you buy annually): This tier (laid out below) is great for you if you already know you resonate with my approach and you want a lot of support to translate it into your business. This level is sequentially structured and well-designed, and it includes a weekly call with me (sometimes two a week), self-paced courses, plus a lot of other support to help you implement this instead of just understanding it. We'll explain more about that in a minute…
If you're confident that we're a fit for working together already, click the button below to see the Fundamentals Tier details to find out what's inside the Membership.
If you're not sure, read on, make sure this resonates first.
Who Is It For?
It’s for ‘hippy entrepreneur’ types. Mostly that seems to mean coaches and healers; service providers largely.
Mostly that seems to mean coaches and healers; service providers largely.
We get our share of somatic practitioners, therapists, workshop leaders, business advisors, yoga instructors, ritualists and ceremonialists, and the occasional crafter and artist, and god knows I love working with permaculture folks and farmers when I get the chance.
Note: If you haven’t already, you can read more about why I think it’s so hard for us to market ethically.
A Few Guesses About What's Going On For You:
You're struggling with your niche.
You feel resistance around visibility.
You hate social media (but feel like you need to use it).
You feel generally scattered and overwhelmed with marketing.
You struggle with discipline
You've been burned by marketing coaches before:
You're losing business to younger, less experienced coaches & healers.
You're craving a simple and sustainable path.
How am I doing so far?
I'll Hazard Even More Guesses...
You’ve got a deep feeling that "This is my year" - no more messing around
You’re likely suspicious of AI (even if you use it some)
There's a good chance you're not making much money in your business right now
Why are so many coaches and healers struggling?
I'd submit it's because they don't have the Seven Fundamentals in place.
You can learn more about these here or in my Ethical Marketing Starter Kit.
This Membership Is, Emphatically, Not For Everyone. But, It Might Be For You If…
You are in it for at least another decade. This isn’t a hobby.
A year of five-hours a week, of a diligent ‘marketing practice (like a yoga or meditation practice) focusing on your fundamentals feels exciting
You have a history of using memberships & support well and self-paced courses work well for you
I’ve Got A Special Place In My Heart For You If You…
ARE DRAWN TO TRADITIONAL, ANCESTRAL VALUES: You value respect, space, humility, wisdom, craft, reciprocity and eloquence. You value what is truly human and real. You yearn for community and seek to, at least, practice village mindedness in the absence of the village. You resonate with the notion of restoring the beauty of the marketplace.
SUPPORT LOCAL & HANDMADE: You love handmade things and support crafters when you can and are drawn to traditional skills, homesteading, and people growing their own food. You support local farmers whenever you can.
SUPPORT INDIGENOUS PEOPLE: You’re passionate about supporting indigenous peoples and are drawn to indigenous and ancestral cultures (particularly your own), poetry, mythology, folklore, and culture work.
LOVE THE TARDIS: You’re a fan of Doctor Who (and can name at least three actors who played them).
ARE A HIPPY: And you’ve got at least one, solid piece of hippy cred to prove it.
Does this sound like you?
This Membership Might Not Be For You If You…
Don't know what you want to do with your life.
Are looking for deep spiritual and mindset mentoring.
Are absolutely drowning in overwhelm.
Aren't willing to really focus for the year.
Are in other business programs or memberships.
Are wanting a lot of technical and tactical help on specific tools.
Are a fundamentalist or supremacist who needs everyone to agree with their view of the world.
What Exactly Do You Get?
Which Tier of the Membership Is For You?
Basics
$7 USD/month
The Basics Tier is for those who want to get familiar with the Marketing for Hippies approach and want to carve out more space and breathing room for their business and generate revenue quickly.
You Get Access To The Following Courses:
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Marketing For Hippies 101 Course
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Inner Work: The Trap Course
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Niche: How To Articulate What You Do Course
You'll Also Get: -
Self-Assessment survey to figure out where you are and where you need to work next
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Lower time and financial commitment than the Fundamentals
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Cancel anytime (check here for Refund Policy)
Fundamentals
$550 USD/quarterly*
The Fundamentals Tier is for those already familiar with the Marketing for Hippies approach and want support in implementing it into your business.
Everything in the Basics
*Save $200 when you choose to pay annually
All of my courses on the Fundamentals (listed below):Ethical Marketing 101 Course
Your Ideal Client Page Course
Niching Deeper Course
My Philosophy Page Course
Point of View Deeper Course
Delight: The Art & Science of Crafting Remarkable Offers
How To Craft Your Signature Workshop
Business Model Course
Hub Marketing Course
Sharing Course
You'll Also Get The Following Support:Weekly Q&A calls with Tad
Multi-hour Fundamental Courses themed co-working calls to get stuff done
Onboarding calls to get oriented easily
Help getting set up with a pod (or buddy)
Dedicated Membership Coordinator
Weekly Emails on what's coming up this week
To Make It Even Less Risky For You, You'll Also Get:7-day free trial - I suspect you'll love it, but if you don't, cancel anytime within 7 days and your card won't be charged
All eBooks, Workbooks, & Webinar Recordings (all totalled $2340 USD, and some of them are no longer available to the public)
Access to Niche Reviews (currently only available through this tier of the membership and the Niching Bundle)
$50 USD off Puttering Sessions AND first dibs
Cancel anytime (check here for Refund Policy)
FUNDAMENTALS TIER Coming This Spring!
The Live Calls You Get
While these are subject to change, here is the basic outline as it stands:
LIVE COACHING WITH TAD: (Mondays at 8:00am - 9:30am PST): Bring your toughest questions and places you’re stuck in your business and drop it in the chat and I’ll give you my best advice on the matter.
LIVE COACHING WITH TAD: (First Monday of Every Month from 5:00pm - 6:00pm PST): We will be trialing this time for those in other time zones for the first few months and, if there’s a strong enough response, we’ll continue.
TRAIL TALKS: These are usually on Friday mornings. No screens. Type your question in the chat and I’ll do my best to answer as I go for a walk on a nearby trail. These calls aren't regularly scheduled or guaranteed. But I offer them as a semi-regular bonus.
CAVERN SESSIONS: Several times a month, you’ll have the opportunity to dig into one of the fundamentals in a two-hour, focused session led by MfH Facilitators and/or subject experts who will use their knowledge to steer the group. It will be a chance to get things done with the encouragement of your peers. Note: Tad will not be present for these co-working calls. Also, we occasionally have “Pop-Up Caverns”, which are co-working or Q&A style calls on topics we’ve curated that are applicable to marketing but are not directly related to one of the fundamentals.
Here's a sample of what the flow of the regular Live Calls will be:
About The Structure Of Your Courses
All of the courses in our membership are self-paced. You can do them at your own time and in your own way.
Most of the courses focus on one of the Fundamentals.
Each course is divided into easy to do, simple to follow, bite-sized, practical steps towards a clear outcome so you never need to feel overwhelmed. You’ll just take it step by step.
Each course contains the following:
TEACHING VIDEO: Each module begins with a video from myself laying out the core ideas and work involved in that particular step. These videos are normally between 5-10 minutes long.
KEY LEARNING POINTS: The video will be summarized into the most important ‘take-away’ nuggets to help focus and anchor in your learning.
YOUR ACTIONS FOR TODAY: You’ll be given some very practical homework to do (usually 10-20 minutes worth) to implement what you’ve just learned into your business.
POD EXERCISE: You’ll also receive prompts on how to engage with your pod mates about your work that day and give suggestions on how they could best help you with translating those ideas into your business.
BONUS CONTENT: When it’s available, you’ll also get links to Playlists and Articles with relevant content that can help you go deeper into the work of that particular module.
PRINTABLE WORKBOOKS: Each course will come with a hefty workbook you can get printed off at your local print shop (we suggest coil bound, black and white, double-sided with cardstock covers and the front cover in colour).
What Courses Do You Have Access To
(And What Will They Give You)?
The Basics Tier
Goal Of The Basics Tier: You get grounded deeper into the Marketing for Hippies philosophy and create the space and clarity you need to generate $2000 USD for your business in 90 days.
What This Course Is About: Go deeper into the principles, fundamentals, and philosophical framework of ethical marketing (that I also cover in the Ethical Marketing Starter Kit). I've been paid $500 USD for this day-long workshop in the past. I toured it around the world. By the end of the course, you’ll be able to identify why, at a high level, so much marketing feels gross and where, precisely, you’ve been stuck in your marketing. This has received rave reviews from people over the years.
"By FAR the best content I’ve ever watched. I totally feel the weird pressure off of me and ideas are pouring in."
What This Course Is About: Discover where in the inner and archetypal realms your business has been stymied. This is often an immediately impactful revelation that, once you see it, you can’t un-see it.
So many clients come to me confounded as to why they can’t get ahead (even when they seem to have all Seven Fundamentals in place). In those cases, it may be a bigger unseen trouble, which I call The Trap.
What This Course Is About: Learn a simple, tried and tested, five step formula + four additional frames you can use to describe what you do (even if it’s the most woo woo, arcane, esoteric, and mixed melange of modalities).
You know you need to be able to consistently answer the dreaded question, “So, what do you do?” in a way that has your ideal clients say, “Oh my God! That’s me!” and others say, “I know someone who needs this!” No more blank stares. No more ‘polite interest’ of “Huh… That’s interesting. So what got you into that?” Take heart. This is easier than you think.
What This Course Is About: How to generate $2000 USD for your business within 90 days (by first creating more breathing room in your life and business).
By the end of this course, you’ll be able to breathe much easier having created the space in your life you need to get unstuck, focus, and get real traction on your business. You’ll also identify the shortest path to clients and money-on-the-table profits that are sitting there in most businesses by using one of the tried and tested, fast cashflow tactics to reap the windfall. And to do this regularly when you need it.
The Fundamentals Tier
In working on these courses, something occurred to me that hadn’t when I first thought of moving to Simplero and, as a result of that, I’ve divided the courses in the Fundamentals Tier into two tracks: The Fast Track and The Deep Track. (As a Fundamentals Tier member, you have access to The Basics Tier as well).
In The Fundamentals Tier: Fast Track:
The Fast Track is composed of five courses - designed to take you through the fundamentals at an accelerated rate and to give you the 20% of the work that will make 80% of the difference. My guess is that, with a bit of focus, you could complete the Fast Track in three months.
The purpose of The Fast Track is to get you clients, pronto.
Space: The Breathing Room
Whilst this course is part of the Basics Tier as well, it’s such an integral piece that we’ve included it as part of The Fast Track too. You can reference it above in Basics.
What This Course Is About: How to craft a page on your website that will have your ideal clients lean in and say, “Oh my god! That’s me! They totally get it!” (and that will have the clients who definitely are not a fit look elsewhere).
What This Course Is About: How to craft a single, credibility-building, compelling page on your website that takes your entire, unwieldy point of view and distills it down into something that has your ideal clients lean in and say, “Wow! That makes so much sense! That would work!”
What This Course Is About: The art and science of crafting remarkable offers that are so well thought out and crafted that your ideal clients say, “Stop talking. Shut up and take my money! That’s exactly what I’m looking for.”
What This Course Is About: How to craft a potent, focused, 60-minute workshop that gets you in front of people and sharing what you do. Your Signature Workshop will weave together all your work from Your Ideal Client Page and My Philosophy Page, and ends with a compelling offer you crafted in The Delight! course.
The Fundamentals: Deep Track:
Goal Of The Deep Track Of The Fundamentals: I've designed the Deep Track of the Fundamentals Tier to help you craft a simple, satisfying, sustainable, and profitable business in which you get most of your clients through word of mouth.
What This Course Is About: How to step back and really, really look at where your business and industry are at and craft the most direct, deliberate, and likely path from where you are to where you want to get to in your business. This course is a deep dive into strategy. It's time to craft a bow, pause, pull out and lock in your arrow, pull back the bow, aim and pause and aim again, say a prayer, and let the arrow go.
What This Course Is About: How to root yourself even more into this pressure-free philosophy so you can differentiate yourself in a marketplace crowded with snake-oil sellers and confidence artists by crafting marketing strategies that feel genuinely good to everyone involved - yourself, the prospect, and anyone watching. This course is a kind of “reverse gaslighting”. It’s a deep affirmation of your core instincts of where marketing has felt off for you for a long time.
What This Course Is About: How to hone your niche with a level of depth and clarity you’ve always yearned for but have never been able to get to so that you can set down niching once and for all and move onto all the other pieces of marketing that never worked for you because your niche was too fuzzy.
What This Course Is About: This course takes you beyond your My Philosophy Page and into the realm of thought leadership where you articulate with crystal clear clarity the core, organizing principles, premises, and assumptions that underwrite your work.
What This Course Is About: Having a compelling offer is great, but your business model is the entire architecture of your business. It’s much bigger than a simple offer. If you want a business and not a hobby, this course will help you identify the business model that will help you balance work, life, and the income to sustain you.
What This Course Is About: All of the other courses are useless unless you make it easy (if not inevitable) that your ideal clients can find you. Hub Marketing is how that happens (social media marketing not required). In this course you’ll learn exactly how to make it easy, if not inevitable, that your perfect customers find you (no pressure involved).
What This Course Is About: Discover 20+ of the best, client-producing tactics you can use to share your work with the marketplace and choose 2-3 of the simplest, most direct and profitable marketing approaches that fit you like a glove.
Note: Crafting your Signature Workshop is likely going to be the most effective way for you to get the word out. That’s where I would focus but… you might decide to add one or more tactics to your approach. Plus, in this course, you’ll find some of my content targeted around specific industries (you might just find the perfect nugget you’ve been looking for here).
If this all sounds like what you’re looking for and you want to get started…
Four More Practical, Business-Building Things You’ll Get Access To If You Join The MfH Membership:
THING #1: PRIORITIZED RESPONSES: Can you get my attention by commenting on my content on social media and YouTube? Yes, maybe. But I prioritize my responses to members within the membership platform over my public platforms. Feel free to DM me any time.
THING #2: FIRST DIBS ON ANY NEW STUFF I MAKE: As I grow my body of work, experiment with new ideas, and offer new courses, books, or programs; you’ll be the first to be invited.
THING #3: FIRST DIBS (AND DISCOUNTS) ON PUTTERING SESSIONS: Every month, I offer up about a dozen chances to work with me one-on-one, which I call the Puttering Sessions. But, if you’re in the Fundamentals tier, you’ll get notified before anyone else (even before the advanced notice list). Plus you also get a great discount on each session.
THING #4: EXTRA COACHING WITH TAD FOR NICHE REVIEWS: This used to be available to the public but I've now decided that only Fundamentals Tier members can purchase this (other than occasional promotions and as part of The Niching Bundle). You will send me your best summary of your niche in 280 characters and I will send you a 4-7 minute voice note with my best reflections to improve it.
About The Double Your Money Back Guarantee
Now, of course, I would say that my membership is a good investment but, as the old adage goes, “Never ask a barber if you need a haircut” and “Never ask a barber who’s got the best barbershop.”
But, it’s good to acknowledge, for both you and I, the risks you face in signing up for a membership like this.
The risks on your side are, primarily, time and money. If it’s not a fit, saying ‘yes’ to this could have an enormous financial and opportunity cost for you. After all, you could have spent the year learning from someone else who might have helped you more (and there are a lot of very fine coaches out there). You’ll never get that time back. And then there’s the risk of the money. If you spend $2,000 USD on this and it doesn’t work you’re not only out the money but you’re also out the benefits of what you could have done with that money had you invested it elsewhere.
Since you’re taking that risk, and committing for a year, I’m willing to take on all of the financial risk (and some of the time risk too).
But, in this guarantee, I am taking on more than all of the risk.
Let me explain how it works:
You sign up.
You do your part in the membership (see criteria below).
At the end of the year, if participation in a year of the Fundamentals Tier of the Membership has not brought an additional $2000 USD to your business, then I will not only refund the full amount you paid, but I will also pay you $2000 USD out of my own pocket as my way of saying, “Thank you for taking a chance on me in these dire economic times.”
Why Am I Offering This?
REASON #1: I Would Want It If I Were You. If I put myself in your shoes, I think I’d feel very hesitant dropping that kind of money on a membership like this without it. Economically, times are very tough (and likely to get tougher).
Risking $2000 is no big thing if you have $1,000,000 but if all you have is $3,000 or $10,000, it’s enormous.
REASON #2: Profit. I think I’ll make more money by offering this. I think it will likely rarely or never be used. This membership is solid and getting better by the month. I’ve got a long history of taking this risk onto myself. Every live workshop I do is offered on a Pay What You Can basis where people give a small deposit to lock in their spot and then pay me, at the end, whatever they thought it was worth. I offered my Meantime Program with a double your money back guarantee the first few times I ran it.
REASON #3: Solid Reviews. I get very few complaints about my membership or requests for refunds. I’m very confident in this material. If you do your side of the bargain, I have little doubt you’ll generate at least $2000 USD in new business you weren’t expecting. And, if I’m that confident, then the risk should be on me, not on you.
REASON #4: $2000 USD Additional Profits Is Easy. It’s very likely that if you just got one, perfect-fit client in the next year, that would be $2000 USD or more for you. In the Breathing Room course alone, there are 35 proven tactics, each one of which could bring in some portion of that without you changing anything fundamental in your business but if you hone your niche, craft a compelling point of view, some truly remarkable offers and design your Signature Workshop? $2000 USD is easy.
What’s Your Side Of The Bargain?
I am willing to take on more than all of the risk here (including the risk that someone shady tries to exploit this).
This guarantee is rooted in the understanding that we both enter into it in a spirit of good faith: Of course, you could join, download all my materials, enjoy the benefits of the membership and then, after leaving, also get the full refund + $2000 USD. I’m trusting you won’t.
In that spirit, we are assuming the following:
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You have a verifiably viable business. What I mean by that is you should be able to point to others who are doing the business you’re doing and making the kind of money you want to make.
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You fit the ideal client criteria above. This membership wasn’t designed with everyone in mind. It was designed for a very specific kind of person. If you don’t recognize yourself strongly in the sales page above, this isn’t for you.
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You do the work. You spend five hours each week, outside of the calls, working on the content in this membership.
You ask for help when you need it. I’ve seen so many people suffer silently over the years. They get stuck or confused on some minor or major point and never ask for help. If you struggle profoundly with asking for help, don’t sign up. You’ll need a lot of help this year and you need to be okay asking for it.
And to qualify for the full refund, there are four specific things we are looking for:
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You complete the full year. This guarantee is only for those who complete the year.
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You show up to at least 50% of the live, weekly calls with me (including the Trail Talks) and do at least one Cavern Session per month. That’s the rock bottom minimum. I’d suggest you aim for 75% of live calls with me and do all the Cavern Calls each month but, if you can’t show up prepared to attend at least 50% of the calls then you aren’t serious enough about your business. Note: If you live in a timezone or have a schedule that prevents you from attending the minimum number of live calls and Cavern sessions, this guarantee does not apply to you.
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You must apply for your refund within 30 calendar days of your year anniversary in the membership. If approved, we will aim to get you your Double Your Money Back refund within 60 calendar days of receipt.
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You must be able to prove you’ve completed the Basics Tier and Fundamentals Fast Track courses at a minimum. That means nine courses. We will look at our backend to see if you’ve done the course. To prove you’ve completed them, we will also ask you to show us:
Your Ideal Client Page
Your My Philosophy Page
The outline of your Signature Workshop
A Sales Page for the offer you most want new business for
PS We’ll know if someone tried to cheat on this with AI.
Why do I ask these things?
Remember, I’m taking on more than all of the risk.
You could show up to every weekly call (sometimes we have two a week) and get coaching from me, you could download all 15 of my eBooks and lean on the support of the group and… not only pay me nothing but make $2000 USD.
That’s the risk I’m taking.
But, if you do your part, I’m willing to trust that it will work out beautifully. And, if you do all of the above and you haven’t made an additional $2,000 USD for your business? Then that’s completely my problem and I need to rework my own business.
If all of those things are done, and you’re not happy with what you got, you’ll get a no-hassle, no-questions (other than the proof listed above and feedback on how we can improve), and no-hard-feelings refund.
And so, we’re both taking risks. We’re in this together. We’ve both got skin in the game. That’s the spirit of the thing I’m aiming at.
Two Important Notes:
Quarterly Payments:
You are welcome to pay for the membership with four, quarterly installments of $550 USD + applicable taxes. If you apply for, are eligible for, and receive the Double Your Money Back guarantee, you will receive your full refund (minus the $50 USD/quarter admin fee) + $2000 USD from us, which would arrive in a total payment of $4000 USD.
Me Failing You vs. You Failing You:
This guarantee is designed for if my membership fails you. If it didn’t work for you, despite you doing your part (as I’ve explicitly laid out above), then I’m happy to refund you and send you the money.
This will absolutely not be honoured if the reason for the failing was ‘I just didn’t have time. I got too busy.’ Please really look at your year and into your heart and consider, honestly and truly, if you have or are you willing to make time for your business and this membership this year.
Again - that’s at least one live call per week (90 min) + five hours of time working on this content each week. This is rigorous. This will ask something of you. This is a depth-based approach. If you want easy templates or a simple AI solution, please look elsewhere.
FAQs
FAQ: What kind of progress can I expect?
Assuming you're setting aside at least five hours a week, come to the calls regularly and are making this a priority here's what you can expect:
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WEEK ONE: ORIENTATION: Get oriented to the Membership by going through the Start Here course, attending the Live Onboarding session, if there's a networking call for podding up, join that, get familiar with all the things etc.
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MONTH ONE: THE BASICS: Get through the Basics Tier content (if you haven't already). You've formed yourself a pod with three to five others in the Membership and are planning your first meetings and ways to stay in touch. You are starting to see where you've been stuck and what you need to focus on.
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MONTHS TWO → FOUR: THE FAST TRACK: Complete the Fast Track. By the end of this, you will have generated space, built momentum, and brought in some fast-cash. You will have written and published a crystal clear Ideal Client page owning and honing your niche, a compelling My Philosophy page to share your unique point of view, crafted a remarkable offer, and have designed a client-attracting Signature Workshop you'd be proud to tour. Your pod is now well formed and you're getting to know each other more deeply. You are now very clear on what's been missing in your business and what to focus on. You will likely make back the entirety of your $2000 USD payment by the end of month four. The rest of the months are for profit on top of that
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MONTHS FIVE → TWELVE: THE DEEP TRACK: By the end of the Deep Track, you’ll have articulated your Mission, Vision and Values, you've deepened, refined and tested your niche, expanded and simplified your Point of View, created the basic internal systems you need for your business to be more sustainable, implemented at least one sure-fire referral mechanism, identified a key Hub category to focus on and your plan to approach them, crafted the systems you need to successfully tour your Signature Workshop (which has improved from all the above work) and chosen one more tactic that feels good to you for sharing your work and getting clients. You're having people reaching out to you saying, "I just found you and read your website and oh my god! You're exactly what I've been looking for!" You are no longer confused by where your business is and what it needs. Now your friends, seeing the incredible progress you've made, are asking you for marketing advice. You've got a small, basic brick house. It's not fancy but it works.
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YEAR TWO: If you stay for a second year (and many do) your business starts to feel very solid. Any gaps in between the bricks in the house of your business get filled. You're laying better trails to your door and putting up signs to make it easier to find you. You are building an extension, a larder, a root cellar, putting on solar panels and getting better, more beautiful furniture. Marketing gets easier and easier. The changes are less pronounced but more potent. You find even deeper levels of clarity you couldn't have imagined in month one. I might even end up using you as a case study in an email. In the second year, all the puzzle pieces of year one begin to come together.
YEAR THREE: If you stay for a third year (and many do as well) your business becomes a kind of work of art and you, likely, have a waitlist and are selling your courses out early. You don't have to convince anyone. You feel incredibly proud of your business and clear as to what you're about. You've completed the puzzle of your business and the whole picture is there. You become the client that marketing coaches who focus on specific tactics dream of working with. Courses and coaches that were useless to you in the past, because you didn't have your niche and POV down, now become incredibly useful. Colleagues of yours have gone out of business over the past years but you are still standing.
By the end of your first year in the membership, you can expect to feel more clear and solid in your business than you ever have.
FAQ: So, after one year, I'll have my Fundamentals down?
In my experience, after a year, you’ll have the skeleton of your fundamentals in place. And it depends where you’re starting. For example, if you’re straight out of corporate and you’ve been steeped in coercive sales and marketing approaches and you’re just starting a niche-less coaching business during a very busy period of your life; you’re likely to take longer. If you show up to the membership with your ethics aligned, plenty of space, and a crystal clear niche; you’ll be amazed at what you can accomplish in twelve months.
FAQ: Why "one year"?
When sharing about my membership, I often say, “Give Us And Your Business One Year”. This is because one year of focused effort is the bare minimum of how long it takes to set worthy foundations in place and build something of substance.
And, of course, that kind of focus means other things may temporarily suffer as they are set aside for a time. We can’t do everything. God knows we’ve tried. And it’s sad (let’s not pretend it isn’t). It means saying ‘no’ to some things to fully say ‘yes’ to your business.
FAQ: When are the live calls?
Call times with Tad are mostly chosen to support North America and Europe right now, as this is where the majority of our members are located (and where I’m located). Starting in February 2026, we will be trialling a monthly Monday 5pm PST for Australia-Asia, and if it’s attended well, we’ll likely continue.
FAQ: What is the cancellation policy?
You can cancel your subscription at any time! PLEASE NOTE: We do not provide pro-rated refunds, see our full Refund Policy.
FAQ: What if I don't provide a service and my business is product based?
While many of MfH members are service providers, there are also artists, musicians, and others making and selling products. The common thread is the desire to build socially conscious, sustainable, profitable businesses with ethics, beauty, and effectiveness. So although the content is focused on service providers, product-based businesses still stand to gain value from our membership in many ways.
How does selling a product and a service differ?
Selling a product is, in some ways, easier. Customers can see and touch your product. But with a service, you're selling the invisible. It's ephemeral.
The setup is the same: your ideal clients are on Island A and they want to get to Island B. Your business (or products) are like a boat that can get them from one island to another.
The main difference is this: with a service your focus in marketing is on that journey from Island A to B. With a product, you're selling the boat itself. And so then your POV work is not about how to make the journey but, rather, about how such a boat should be made.
If you'd like to get to know my approach to marketing products, this playlist might be helpful. Most of the focus for product makers ends up being on Hub Marketing (of which there are many free playlists as well).
FAQ: What kind of personal support is available?
This membership isn’t one-on-one coaching with a lot of personal hand holding. But you will have access to multiple tiers of personal support:
Onboarding + Dedicated Marketing For Hippies Membership Coordinator: When you join the Fundamentals Tier of the Membership, you’ll be hosted in a group onboarding call as well as have someone you can reach out to as needed to help find what you’re looking for.
Self-Assessment Survey: When you join the Membership, you’ll be invited to take a quiz to determine which course you should start with to get the best results.
Puttering Session Discounts: You get first dibs and discounts on one-on-one coaching sessions with me.
Niche Reviews: Want me to take a look at your niche? You can buy a Niche Review and send me your best writeup and receive a voice note from me offering my reflections. These are largely for members only now, and no longer available to the public.
Live Coaching Q&A Calls With Tad: You’ll have access to regular, group coaching calls with me where you can ask me anything and bring the work you’ve been doing in the courses.
Pods: You’ll have plenty of opportunities to get feedback from your peers.
Cavern Sessions: There will be member-led, two-hour calls where you can dive deep into one of the fundamentals together (e.g. a two-hour Niching Cavern), and give and receive personalized feedback with each other.
FAQ: How does this differ from your original membership?
When we started our Version 1.0 of the membership in December of 2020, we put everything into it: every article, video, ebook, webinar, and course I’d ever created. On one hand it was generous and convenient. But on the other (much larger) hand, it was utterly overwhelming for members. They didn’t know where to start or where to look to find things.
In the Version 2.0, we’ve pared it down to carefully selected and well constructed courses (inside of which you can find links to all the relevant materials you need. It’s not that we’ve removed content or value, but that we have organized it much better so that you’ll only come across content when you need it. We’ve also made it much easier to find and apply the content you’re looking for (e.g. instead of having all of the 2000+ videos we’ve made in the membership, we will give you links to key videos and bonus playlists if needed).
FAQ: I'm not a natural business person, even more so in this marketing realm. Does anything in the program support folks like me?
It might. It's true that some people really aren't great entrepreneurs, or they’re great at generating ideas for businesses, but less interested in the work it takes to sustain and grow them. Some are genuinely better off with jobs or being supported by their spouse. But this membership won't magically turn you into a business person if it's not in your nature.
FAQ: What if the price is too much for me?
If affordability is an issue, you still have access to our entire library of 2000+ free YouTube videos, live workshops offered on a PWYC basis (if they come to a town near you), as well as the $7 USD/month (plus applicable taxes) Basics Tier of the Membership.
FAQ: Can my whole team join?
Yes. You will set-up one profile when you pay for the membership. However, anyone on your team is welcome to use your account, from time to time, to join the calls with you or on your behalf."
"These are my people."
I just wanted to touch base and share my appreciations of the membership so far. First, the material is just what I want and didn't know I could find. It resonates with me and is helping me get a great deal of clarity. I have been having a blast going through the Niching program. Second, I really appreciate all of the events. I love the co-working times and events where we work on a specific exercise. I love the concept of continually bringing folks together, touching base, and getting feedback. Finally, that brings me to my most favorite part. MfH has created an amazing community. I love hearing about what others are doing in the world, supporting them, and being supported by them. These are my people and it makes me feel so good being a part of this community and the sense of belonging that is fostered there. I would say that the community is a huge selling point for the membership!
Andie Padley
"There were four BIG UNEXPECTED wins for me."
I started following Tad, slowly at first, following his talk at Mark Walsh’s online Conscious Marketing Event in Summer 2020. I was just planning to systematically work through Tad’s extensive library of videos, not knowing where to start, when the Marketing for Hippies Membership was announced. It was perfect timing. An answer to prayer! Honestly, like everyone else, I had no idea what to expect. There were four BIG UNEXPECTED wins for me.
Win #1: The amazing group of people who have signed up with a generous heart ready to share and support others without a sense of competition, so I’ve already made several new Soul-friends since I started to connect with the group, in the last three weeks. There is also a feeling of belonging here, a sense of homecoming. I’ve nicknamed it the Hippy Colony!
Win #2: There’s NO pressure. Go at your own pace. BUT there’s help available if you need it!
Win #3: The depth of learning from attending LIVE events like Linda Katz Case Study, Community Collaboration sessions and The Meantime.
Win #4: My BIGGEST unexpected win is knowing that there are REAL LIVE PEOPLE ‘here’ (yeah..it feels like a place!) who are actually using SLOW MARKETING to create SUSTAINABLE PROFITABLE ‘Good for the World’ businesses. The fact these role models exist is a HUGE relief and blessing. I feel I’m experiencing a paradigm shift by osmosis just by being here! Furthermore, if these role models are our mirrors, then the fact that I am part of this group signifies I am getting close to achieving what for a long time I feared was impossible – to successfully promote and market myself authentically and honestly, fully aligned with my truth and the integrity I strive to bring to all I do.
Maria Bourke, Life Coach/Spiritual Healer Author
“Tad's membership program is a virtual forest of courses.”
Tad’s membership program is a virtual forest of courses, articles, tools and techniques on clarifying your niche and marketing for people passionate about doing what they can to make the world a better place without bullshit, hard sell or convincing. Fortunately in this forest there are some pretty good guides!
Rhawn Morgan, Ritualist
“I've been following Tad for almost two decades.”
I’ve been following Tad for almost two decades, attended a few events and one puttering session. I knew I needed more help with my ‘stuff’ as my understanding and offers keep evolving; so when the membership came up, I was so excited. Almost all the Tad stuffs in one place. YAY! I don’t even think I read the sales letter fully – just jumped right in. Knowing Tad’s work for so long and seeing his integrity and value over the years just grow and get better, it was a no brainer for me. Working with Tad is fabulous but what’s even more amazing are the people he brings together.
Natalie Forrest, Yoga Applied EcoPsychology
“Tad’s membership programme is so rich and luscious, full of information & resources”
Tad’s membership programme is so rich and luscious and full with information and resources, and at the same time a safe community place, where everyone shows up with honesty and integrity. Tad has an incredible ability to listen and really hear, to look and really see, he is a fountain of knowledge and experience which he shares so generously, he tells bad jokes that make you laugh, and in a seemingly effortless way supports you on your journey. And he is also just an all-round good person really. In only 2 months, without even realising, I have learnt so much and my approach to my marketing has taken a 180 degree turn. Every day I now look forward to investing time and energy into the development of my business. Thank you!
Katrin Heuser, Yoga and Therapist
“...Helps conscious business owners with big hearts to increase their potential for positive impact.”
I jumped into this membership after having only seen one of Tad’s video because it just felt right. And when I started diving into the comprehensive material and heard Tad say something I’ve felt (and taught) for a while – that sales are NOT about convincing anyone of anything, but about seeing if people are fit for our work – I knew I was in the right place. I’ve struggled to find experts to work with in my business who have the flow, authenticity, non-pushy and genuine heart-centered approach that works for me. But the choice isn’t between marketing tactics that feel shit or lack of success. I don’t think that we need to sacrifice success in order to either stick to our values or have a deep positive impact. In fact, I think it’s the opposite. And I also think that Tad’s genuine and practical marketing genius can help conscious business owners with big hearts to increase their potential for positive impact. Because everyone wins from that.
Medha Murtagh
“Weeks into the membership, I am expanding how I view my work and the service I provide.”
My intention for joining the membership was to learn more from Tad after years of following his work in social media. My deepest wish was this can help me be aligned with my offerings and how I can show up authentically. Weeks into the membership, I am not only expanding how I view my work and the service I provide, I am also celebrating being with inspiring people who are also bringing out amazing things in the world. What I am loving are the engagement and depth of conversations, the willingness of people to be vulnerable in asking support, the generosity of the members in giving insightful feedbacks, and the energy is so nurturing!
Lana Jelenjev, Community Alchemist
“My business feels more grounded and although that has resulted in more income”
My impression of Tad landed when I saw pictures of him. I loved how he owned his hippie-ness in the way that he dressed and looked. That, combined with his clarity about marketing, what it means for him and his ability to speak simply and clearly made it clear to me that how he worked aligns with how I wished to show up. At first, I hesitated, because I have a tendency to pay for things and then abdicate my responsibility to engage in what I am buying. I use my intuition to make decisions and my intuition guided me to follow Tad via his newsletter/YouTube, etc. When his Membership offering showed up, that resonated as a way to engage that works for me.
I tiptoed into my engagement with Tad. Each video and each newsletter just confirmed that his approach resonated for me. I have a very low-key approach to marketing and I want to continue to create a business that I love and that sustains me financially, emotionally and energetically. I want to make an impact without losing my joy for life–that is a knife edge for me. If I lose my joy, then I tip over into depression. Tad presents marketing as a way to share your gifts and talents. It is about being authentically you. I particularly like his take on POV marketing.
Tad’s approach to niching and its unfolding is great as well. In the Membership, my progress reports have been really useful for me to stay engaged and directional. My business feels more grounded and although that has resulted in more income, it is more a sense of knowing there is place to go and a structure that can keep me on track. I have a degree in marketing and have always had a positive relationship with marketing.
What I love about the Membership is the ‘easy Tiger’ slow marketing approach. It reminds me that I can breathe my way into the world. I started my latest business in my 50s. I think at this stage that I learn from every experience.
In my experience, knowing about tools and processes is great, but heart-led guidance is what works. I don’t think that people who ‘sell process’ or ‘the way’ intentionally burn people–that is just where they are, and to be honest, I feel compassion for them. They are often people who believe ‘hard work’ is part of the formula.
Anne K Scott
“I am loving it!”
I have followed Tad for almost 9 years and mostly just watched a few videos, read a few blogs, read his newsletter, seen FB posts. I have grown to really respect him and what he does, and to trust him. So when he offered the chance to join a membership program I thought about it and decided, yes, it is worth it. And I am loving it! [an aside:apart from the tech glitches and the learning curve of the site].
I love the community I am finding, the information being shared, and finally being able to afford Tad’s books and courses! My understanding of how to have a sustainable business is growing and I am clarifying what my business is. Tad’s approach fits me so well. And he has a wry sense of humor which just delights me! My joining at this time demonstrates what he says about there being the right time for an offer to land.
Iris Weaver, NatureBased Soul Healing Guide
“I’m extremely happy with my decision to take the leap and join Tad’s Membership Community”
Tad and his team are great! Their attention to detail and ability to troubleshoot and make good on the inevitable startup pains of the platform and their willingness to incorporate feedback from us has made my first month here both productive and very enjoyable.
The community support and feedback on tasks when I ask has also been wonderful. It seems everyone here is familiar even though we’ve never met before. I am looking forward to the synergies that are starting to emerge as we all support each other in achieving our goals of entrepreneurial success and freedom.
Dr Doug Tataryn, Life Coach and Therapist
“Within a month of joining I now have that clarity”
My experience in Tad’s membership so far has been highly positive. I joined to get some more feedback on my niche and my next approaches to connect with those ideals clients. I’ve been close, SO close for what seems like ages on a really great fitting niche. Within a month of joining I now have that clarity. Between a bit of personal attention and questions from Tad, and some great group discussions and collaborations, I got exactly what I needed for that last step in my niche clarity.
Wil Carlos
“So worth the investment and then some”
If you are not part of this membership, you are missing out. It is so worth the investment and then some. I can now to get access to all Tad’s amazing eBooks and join any of the courses, teleseminars and workshops. The community calls and feedback and conversations have been amazing and I have already had 2 enquiries for work. There is also a wealth of blogs and video content around different topics … all in one place.
On top of that I get to hang out with an amazing group of people with the same values and ethics of bringing about positive change in the world and supporting each other to grow our businesses. Even if you are a business veteran and doing well, there is always so much more to share and learn.
Karen Black, Web Designer
“Within a matter of days...”
What a privilege to be included in this the membership and on this platform. I was relatively new to Tad and the Marketing for Hippies community when I came across the membership but could immediately see the value in what was on offer. I have been intimidated and struggling for YEARS with even knowing where to start with a marketing plan, to the point that I was almost paralyzed and going in circles.
Within a matter of days I was surrounded by the most incredible and supportive community of ethically minded entrepreneurs and had access to every imaginable self-paced resource geared toward facilitating my success. Tad’s entire network of support staff are genuine and truly invested in providing a phenomenal experience, always going above and beyond to ensure that we’re having the experience we were promised.
AND the absolute icing on the cake is that IT ACTUALLY WORKS! By simply following the steps, listening and putting myself out there I already have more quality clients than I know what to do with, and that’s a really good problem to have!
Laurena Brittain, Relationship Coach
“I’ve got far more out of the Marketing for Hippies membership than I expected.”
The breadth of Tad’s learning materials is truly impressive, with topics ranging from niche to business model and pricing as well as the pure nuts and bolts of marketing. There is a consistently high quality of thinking behind the courses and content here. It is so wonderful (and such a relief!) to come across resources like this, designed for someone like me, who sees business in the way I do. The access to learning along with the generous support from like minded entrepreneurs has helped me focus on developing my business and marketing in a way I haven’t managed before. I am very glad I signed up!
Danielle Styles, Copywriting Coach
“If you have been sitting on the sidelines...”
If you have been sitting on the sidelines of the Tad hippie festival for awhile now ~ watching his videos, reading his blog, and resonating with his words, then I encourage you to step in from the fringe and into the party! When you do, you will have access to everything under the Tad tent. All located in one convenient place and supported by his great team, in an easy to use platform. Plus, you get to hang out with us great folks who speak the same marketing language and know exactly what you are going though.
Dianna Graves
“In just a few weeks...”
In just a few weeks of diving in the courses and attending the calls, I’ve achieved more clarity than ever on my niche and the different elements of my marketing. Tad has a simple and clear way of presenting these topics, and creating immediate action. Cherry on the cake, his humour and relaxed attitude makes it enjoyable to talk about marketing… Who would have thought! ?
I’m glad I joined the membership, it has turned something that felt complex and boring to me, into a creative and generous practice. And something I love about this membership, is a very special energy I never experienced in any other online community. Tad has experience in non-violent communication, and that shows in the quality of interaction during the calls, but also in general in the online portal.
Claire Wild
Marketing For Hippies
3228A Gibbins Rd.
Duncan, BC V9L 1G8
Canada
Duncan, BC V9L 1G8
Canada
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