Basics Tier Doors Open This Spring. Join The Newsletter (and get your free Ethical Marketing Starter Kit) to Stay Informed!
Basics Tier
"... the first type of marketing that has felt good to me.”
An Affordable, Step-By-Step, Self-Paced Introduction Into The Fundamentals Of Creating A Client-Producing Marketing Strategy That’s Genuinely Good-Vibes, Deeply Respectful, Trauma-Informed, Consent-Based, Conscience-Driven And That Honours The Dignity Of Everyone Involved (Including You).
$7/Month. Cancel Anytime.
(Only 100 Spaces Available For Our First Intake)
Greetings,
You’re likely here because you are newish to my work.
You want to get a sense of my approach and vibe in an affordable way.
I don't blame you.
I'd want the same thing.
You've likely followed me on social media for a while and maybe you're even on my email list and have gone through my Ethical Marketing Starter Kit and you're ready for the 'next step' but you're not quite ready for the commitment and investment required for the Fundamentals Tier of the Marketing for Hippies Membership.
So, for you, we've created the Basics Tier of the Membership.
And, given all of that, I'd guess that there might be...
Six Things You Might Be Needing Right Now...
If you're like most folks when they first come to me, there are six things you need right.
NEED #1: ETHICAL APPROACH - "Marketing feels so gross!" Most people who find me early on are coming in rattled and rankled by the mainstream (and even some of the 'conscious') marketing world. They've been told to do things that feel 'off', slimy, pushy, inauthentic and manipulative. When they resisted doing those things, they were gaslit and told that they have some 'inner work' to do and that they obviously don't believe in themselves very much. If that's you, you want a philosophy of and approach to marketing that feels genuinely good to all involved and that lets you sleep easy at night.
NEED #2: BIG PICTURE - "Where do I start?" is one of the most common questions I hear. And there is an answer to that. This is not hard to figure out if you have the right map. It's possible to locate, fairly precisely, where you are in your marketing journey and exactly what you should be focused on right now.
NEED #3: SPACE - "I'm so overwhelmed..." Most entrepreneurs I meet are like an elastic band that's been stretched way too thin. They're about to snap. They're over-giving and under-charging. They're over-committed and under-resourced. One of the first things you may need to do is find a way to do less. You likely need to cut things out of your schedule, your life and your business that are draining you. If you're like this, then you need some breathing room before anything. Without that, you'll be stuck in reaction and never make any real progress. Progress requires strategy and strategy requires space.
NEED #4: MONEY - "I'm so broke right now..." So many entrepreneurs I know are barely scraping by. 54% of our members were making less than $10,000 USD each year from their business. The next 14% were making somewhere from $10-20,000 USD. There's a good chance that you could use an influx of cashflow right now.
NEED #5: "GETTING OUT OF THE TRAP" - "Nothing I try works...I've been stuck in the same place for years." Most entrepreneurs I know are stuck in an energetic, archetypal dynamic that I call 'The Trap'. You can feel it can't you. Like glass walls you can't see. No matter what you try, it doesn't quite work. Some blindspot holding you back. Here's the good news: For most hippie-entrepreneurs, it's the same pattern. Most of my clients, before they work with me, swing between collapsing and posturing and between being an artists treating their business as a passion project and an entrepreneur treating it like a real business. But your success in business won't happen as long as you're stuck swinging between posturing and collapsing and it requires the marriage of your inner artist and entrepreneur to give birth to the child that is your business.
NEED #6: THE RIGHT WORDS - "How do I describe my work? No one gets it!" - There's a good chance your business isn't easy to articulate. You have a few different modalities, some of them obscure. You're not exactly a coach but you can't find a better word people understand. You secretly suspect that if you could only find a way to put words to what you're offering, if people could just 'get' it, it would turn your financial world around. And that's true.
We’ve designed the Basics tier of our Membership to address all six of those things as robustly and affordably as possible.
The Four Courses You'll Get
In this affordable tier of the membership you will get access to four, short courses that address the six needs above.
#1: Marketing for Hippies 101:
So many people come to me knowing that marketing feels gross but they don’t know why. They need clients but don’t have an overall framework of how to market in ways that feel good but also work.
I've been paid $500 USD for this day long workshop in the past.
I toured it around the world.
In this course, you go deeper into the principles and fundamentals of ethical marketing that I cover in the Ethical Marketing Starter Kit has received rave reviews from people over the years:
"By FAR the best content I’ve ever watched. I totally feel the weird pressure off of me and ideas are pouring in."
"I've learned and understood more about marketing in the six videos I've watched, than I have done in years."
"I learned more practical and useful marketing strategies in Tad’s one day workshop than I did in my five year university business degree. I have made more progress than with $10k business coaching investments."
"This is the first type of marketing that has felt good to me.”
“Your videos made me feel better straight away! I have so much debt from so many courses that were NOT a fit for me.”
“I'm a bit in awe at the generosity poured forth in this course and I've been telling all of my solopreneur friends about your work.”
#2: The Breathing Room:
I've run this course live fifteen times. I've charged $300 USD for it (and that was me offering at a straight bargain).
So many clients come to me drowning. They’re in a cashflow crunch, need money yesterday, and yet have no time to implement the tactics they need to do in order to get the clients.
In this course, you immediately create the needed space in your business, because if you're too overwhelmed to focus you never get traction.
Once you create this breathing room, we’ll help you identify the single biggest low hanging fruit on your business tree to bring in immediate cashflow (and then are guided to pick from over three dozen proven fast cashflow tactics to reap the windfall, money-on-the-table profits that are sitting there in most businesses).
My intention is this course is to help you generate $2000 USD within 90 days. It's a selfish motive on my end. I figure that, if you do all of this and it works, it could help you pay for the Foundations Tier of my Membership and you might decide it's a good idea to join to go even deeper.
Note: This course comes with a workbook packed with 35 of my best, tried and tested, proven to work 'fast cash' strategies. This is work a hundred times the price of admission alone and easily.
#3: Inner Work (The Trap):
So many clients come to me confounded as to why they can’t get ahead.
In most cases, it’s because they don’t have the Seven Fundamentals in place but, sometimes, it’s a bigger blindspot that relates to their overall orientation to business.
In this course, you will get clear where on the inner and archetypal realms your business has been stymied. This is often an immediately impactful revelation that, once you see it, you can’t un-see it. The way out of this trap begins with seeing it clearly.
#4: How To Articulate What You Do:
In this course, you'll learn a simple, tried and tested, five step formula + four additional frames you can use to describe even the most woo woo, arcane, and mixed melange of modalities.
Your workbook will give you dozens of real life examples of this to help it land. You'll see it applied over and over.
By the time you're done applying this, you'll find people's responses shift from them saying, "Huh... Interesting... So, how long have you been doing that?" out of polite interest to, "Oh my God! I need that! I know someone who needs that."
Take heart.
This is easier than you think.
Each Self-Paced Course Contains The Following:
A Robust Workbook: With each course, you'll get a printable PDF workbook. I've designed it like this so you can print them off and go work through them off of the screen at your favourite, local cafe. None of us needs more screen time.
Teaching Video: Each lesson begins with a video from myself laying out the core ideas and work involved in that particular step. These videos are normally between 5-10 minutes long.
Key Learning Points: Each video will be summarized into the most important ‘take-away’ nuggets to help focus and anchor in your learning.
Your Actions for Today: In each lesson, you’ll be given some very practical homework to do (usually 10-20 minutes worth) to implement what you’ve just learned into your business.
Bonus Content: When it’s available, you’ll also get links to Playlists and Articles with relevant content that can help you go deeper into the work of that particular module.
Each course is divided into easy to do, simple to follow, bite-sized, practical steps towards a clear outcome so you never need to feel overwhelmed. You’ll just take it step by step.
We've designed The Basics Tier to give you the structure and space (away from online distractions as much as possible) to laser focus on doing the work you know you need to do.
What You'll Have Once You're Done:
More Space: By the time you're done the Basics, I predict you will feel a lot more breathing room in your life. You won't feel like you're drowning anymore.
A Clear Map: You'll know where you are and have a clear path to get where you want to be. You'll know what you have and what's missing from your marketing.
An Ethical Approach: You'll feel such relief in knowing you've found an approach to marketing that you'll actually do. No weird tricks. No scripts. No tricks. No pressure. Just how to engage people in honest conversations.
More Money: If you really dig into this work, I can promise you'll have more money in your pocket than when you started. Again, I'm aiming at $2000 USD within three months and I suggest you do too.
A Feeling Of Traction: You'll have seen the overall pattern that's had you spinning your wheels in the mud and get out of it.
The Right Words: You'll know how to articulate what you do clearly so that people really, truly 'get it' (even if that has felt impossible in the past).
An Ability To Help Your Friends: This might be the best bit. Once you go through this all, you're going to have the tools and insights needed to point out your friend's and colleagues blindspots that are keeping them stuck in their businesses.
What Exactly Do You Get?
Which Tier of the Membership Is For You?
$7 USD/month
- The Breathing Room Course
- Marketing For Hippies 101 Course
- Inner Work: The Trap Course
- Niche: How To Articulate What You Do Course
- Self-Assessment survey to figure out where you are and where you need to work next
- Lower time and financial commitment than the Fundamentals
- For those needing to generate revenue quickly
- Great way to get familiar with Marketing For Hippies
- For those needing to carve out more space and breathing room for their business.
- Just starting to get to know my work
- Cancel anytime (check here for Refund Policy)
Fundamentals
$550 USD/quarterly*
- Everything in the Basics
- *Save $200 when you choose to pay annually
- All of my courses on the Fundamentals (listed below):
- Ethical Marketing 101 Course
- Your Ideal Client Page Course
- Niching Deeper Course
- My Philosophy Page Course
- Point of View Deeper Course
- Business Model Course
- Hub Marketing Course
- 2 Sharing Courses
- Support: weekly Q&A calls with Tad
- Support: multi-hour Fundamental Courses themed co-working calls to get stuff done
- Support: onboarding calls to get oriented easily
- Support: help getting set up with a pod (or buddy)
- Dedicated Membership Coordinator
- Weekly Emails on what's coming up this week
- 7-day free trial - I suspect you'll love it, but if you don't cancel anytime within 7 days and your card won't be charged
- All eBooks, Workbooks, & Webinar Recordings (all totalled $2340 USD, and some of them are no longer available to the public)
- Access to Niche Reviews (currently only available through this tier of the membership and the Niching Bundle)
- $50 USD off Puttering Sessions AND first dibs
- Already pretty familiar with my work and want to learn how to apply it to your business
- Willing to spend at least five hours a week on calls and working with the content
- Cancel anytime (check here for Refund Policy)
FUNDAMENTALS TIER Coming This Spring!
FAQs
FAQ: Why are you offering so much value for only $7/month? What's the catch?
There's no catch but there's a overt, selfish agenda at play here. I'm hoping that, by the end of digging into the material in The Basics Tier, you'll know whether or not you feel called to move forwards. And I figure, if I can help you profit before you pay for the Fundamentals Tier (if that's a fit for you), if I can help you make the money to pay for the thing, then you'll be more likely to sign up.
Also, what you're getting in The Basics, as robust and worthwhile as it is, is absolutely only the tip of the iceberg of what's in my Fundamentals Tier. The Fundamentals is to the Basics Tier what the Basics Tier is to the Ethical Marketing Starter Kit. There's a lot for you in the Basics Tier but it's, still, only a high-level, 30,000' introduction to the nuts and bolts you'll go into for each and every one of the Seven Fundamentals.
And, of course, there's also the reality that our world is in deep trouble and I'm willing to role the dice on the possibility that your business is a part of the needed response to that. If this helps in any way, I'll sleep a bit easier knowing it was useful.
FAQ: What is the account cancellation policy?
You can cancel your subscription at any time! PLEASE NOTE: We do not provide pro-rated refunds, see our full Refund Policy.
FAQ: What if I don’t provide a service and my business is product-based?
While many of Tad's clients are service providers, there are also artists, musicians, and others making and selling products. The common thread is the desire to build socially conscious, sustainable, profitable businesses with ethics, beauty, and effectiveness. So although the content is focused on service providers, product-based businesses still stand to gain value from our membership in many ways.
How does selling a product and a service differ? Selling a product is, in some ways, easier. They can see and touch your product. But with a service, you're selling the invisible. It's ephemeral.
The setup is the same: your ideal clients are on Island A and they want to get to Island B. Your business (or products) are like a boat that can get them from one island to another.
The main difference is this: with a service your focus in marketing is on that journey from Island A to B. With a product, you're selling the boat itself. And so then your POV work is not about how to make the journey but, rather, about how such a boat should be made.
If you'd like to get to know Tad's approach to marketing products, this playlist might be helpful. Most of the focus for product makers ends up being in the Hub Marketing course in our Fundamentals Tier (of which there are many free playlists as well).
FAQ: What kind of personal support is available?
The reason the Basics tier is so affordable is that there isn’t any direct one-on-one with Tad options with the Basics tier.
You can attend an Open Office Hours if you need Tad’s opinion.
Or you can join the advanced noticed Puttering Sessions emailing list. Note: the Fundamentals tier members get first dibs on Puttering Sessions, so there isn’t always availability.
The Basics tier will always open (once we launch it) and available, whereas the Fundamentals tier has its doors open to join only twice a year.
Duncan, BC V9L 1G8
Canada
