Welcome!

Welcome,

The core goal for this course is this: to help introduce you to the Seven Fundamentals of Ethical Marketing in an easy, bite-sized way. 

I'm excited for you. 

I've been working, since 2001, on crafting this understanding of how marketing can be ethical and effective, profitable but also pressure-free.

You're about to learn what I wish I'd learned at the very start of my career. 

You'll be learning my best approaches to ethical marketing for uncertain times. 

You'll be learning my best core strategies on how to market your business in a way that’s genuinely good-vibes, deeply respectful, trauma-informed, consent-based, conscience-driven, courteous, and that honours the dignity of everyone involved (including you). 

It's going to help you get more word-of-mouth, market your beautiful work beautifully, and market in a way that makes the world better. 

No scripts. 

No inauthentic self-promotion. 

No high-pressure sales tactics. 

No manipulating anyone. 

This is marketing you’ll actually do. 

You don’t have to choose between ethics and effectiveness.

There's a lot inside your Starter Kit, including...

• the full footage of my hour-long, Seven Fundamentals Signature Workshop

• a one-time, 50% off coupon for any of my eBooks, and Webinar Recordings. Please note that the coupon code doesn't work for the bundles (including the How To Articulate Bundle linked below), as they are already discounted. 

• your Starter Kit workbook

What To Expect From Your Coming Lessons:

• The Seven Fundamentals: Your first lessons will give you very short videos (filmed from a workshop I did in Vancouver in 2024) + a five minute exercise to apply the content to your business (plus you'll learn a bit about my story).

• Bonus Lessons: After you get through the main material, you'll be getting a few Ethical Marketing BONUS lessons These will be a bit more robust in the content (it's some of my best stuff).

If you ever have any questions, just click reply and we will get back to you.

Stay human,

Tad

PS Just so you don't lose this link, I've got a special offer for you here with some bundled resources on how you can articulate what you do in a way that people immediately get (no matter how weird or woo-woo it is). No stress if you don't want it. Useful if it's something you struggle with.