Here are sixteen questions you can ask yourself (and your chosen audience) to design offers that are irresistible. They’re the same questions I ask of all my clients when I work with them. 1. What’s the product or service or special promotion you’re offering (in plain english)? If it’s a service – how many sessions […]
There are really two goals of WOM marketing. One is to get prospects and their friends talking about you. The second is to get current clients referring business to you. In the long term, both are probably important. The following tactics offer a mix of both – some geared more towards raising the buzz –
People love to spread the word about things they love (and hate). It’s like a gift of ‘information’ they get to give people. They get to be a ‘hook up’ of good things. They get help someone. It’s important to create excuses for people to talk about what YOU do and mechanisms that facilitate that
14 Ways to Make It Easy for People to Spread the Word About You Read More
Not convinced about Word of Mouth? Here are some more things to consider . . . Andy Sernovitz, in his book Word of Mouth Marketing puts it this way . . . “Good marketing is easy. One of the most important things I’ve learned is that word of mouth marketing can be so easy and
“If you build it they will come.” Those are probably the most destructive words an entrepreneur can utter – aside from, “I already know that.” and “the government can pry those taxes from my cold dead hands!” Sure, if you offer a great quality product and service word will spread. Especially if you’re at the
Why Word of Mouth MUST Be Central to Your Marketing Plan Read More
I used to be really confused about how to tell people who my niche was. It used to take me a whole page to do it. Now I can do it in a sentence. Now, in a single sentence, people I’m talking to know if they’re in my niche or if they know anyone who