I just met with a therapist today for lunch. We were doing a consultation and it really reminded me of something . . . If you’re a therapist it can kind of seems like you’re screwed in the marketing department. After all, ethically, you can’t even ask people for a testimonials sometimes. You can’t really […]
Ignore the drunk young fellow photobombing this picture. Notice what I’m wearing. It’s a kilt made by www.Utilikilts.com It’s a plain black, canvass kilt. It gets lots of comments. In a way the kilt is the pass on material. It generates the conversation and their website is easy enough to remember and every time someone
I’ve never tried this one but I bet it would work great. Have you ever been at someone’s house and seen a painting or piece of art that really floored you? My friend Jordanna Rachinsky’s paintings blow me away. You probably have your own favourite local artist. Or a piece of art you saw that
There are really two goals of WOM marketing. One is to get prospects and their friends talking about you. The second is to get current clients referring business to you. In the long term, both are probably important. The following tactics offer a mix of both – some geared more towards raising the buzz –
People love to spread the word about things they love (and hate). It’s like a gift of ‘information’ they get to give people. They get to be a ‘hook up’ of good things. They get help someone. It’s important to create excuses for people to talk about what YOU do and mechanisms that facilitate that
14 Ways to Make It Easy for People to Spread the Word About You Read More
There’s something that’s often overlooked in marketing that my pal Mark Silver brought to my attention in a conversation we had a while back. He also wrote about it on his blog here. This is something that is very much at the heart of the notion I’ve been working with a lot lately on ‘becoming
On Safety In Marketing: Craft Fair Booths, Animals and Potential Clients Read More