I’ve long noticed how much stuff niching seems to bring up for people. They freeze, they resist, they ignore, they freak out. On the surface, it would seem like an over reaction. But is it really? The word niche comes from the old French verb ‘nicher’: to make a nest. Our niche in the world […]
As I discovered during my Niching for Hippies six week coaching program, people have a lot of fears around niching. And then coaches encourage them to push through those because ‘niching is so important’. But I’ve been learning that those fears are actually important to listen to. Sometimes the very thing that seems like it’s
Niching can be hard. And sometimes people can just feel so stuck in the process. So here’s my thought of the day: If you’re totally stumped on the WHO go back to the WHAT. I just had a kick ass conversation with my friend and colleague Rebecca Tracey of The Uncaged Life (the beauty pictured
if you’re stuck with who, go back to what – seven thoughts on niching from the inside out Read More
So, we’re four weeks into the Niching for Hippies program and I wanted to share something that’s become clear to me in working with over fifty entrepreneurs around their niches. There are four steps that most people tend to go through and there’s an order and sequence that seems to make the most sense (in
We just wrapped up our first week in the Niching for Hippies program. And a thought came up for me. It’s kind of rough and I’d love your reflections on it. We know niching is important. We know that our most authentic niches often come from our own past wounds and struggles. We know that
So, I’ve just launched my Niching for Hippies program and I’d love your help with something. What are the best examples you’ve ever come across of ‘niched businesses’. Businesses where you’re totally clear who the target market is and who have done well because of that clarity. I think of Yoga for Round Bodies or
At some point last year, it became clear to me that there are three main things most entrepreneurs need to have handled in order to thrive. They overlap each other like circles in a Venn Diagram. And I realize now that I’d never written about them explicitly. So, here we are. First, there’s a seven
I just hung out with Rob Helmer. He’s practitioner of Chinese medicine based out of Toronto. He mentioned he’d written an article about the importance of specialization. I said to him, “Rob,” I said. “Could I post this on my blog?” And here we are. Over the past thirty years, the practice of Chinese Medicine
Specialization: The Next Step for Chinese Medicine in the West Read More
Not convinced about Word of Mouth? Here are some more things to consider . . . Andy Sernovitz, in his book Word of Mouth Marketing puts it this way . . . “Good marketing is easy. One of the most important things I’ve learned is that word of mouth marketing can be so easy and
I used to be really confused about how to tell people who my niche was. It used to take me a whole page to do it. Now I can do it in a sentence. Now, in a single sentence, people I’m talking to know if they’re in my niche or if they know anyone who