This workbook will help you craft a trust-building page on your website that will leave your ideal clients with no doubt that you specialize in working with people just like them and that makes sure the other people know this work is not tailored to them.

When you have this kind of a page and use it well, you may be staggered by how much easier the marketing and sales process becomes.

People reach out to you saying things like, “I was reading over your site, and then I found that page and I resonated with everything on that page.” And you don’t need to convince them that your work is relevant to them or that you’re a good idea.