Ethics

Greetings,

In today’s lesson, we’re going to talk about Ethics in marketing and why it is that it so often feels terrible. 

Watch today's video to learn:

• why so much marketing feels ‘off’
• ethical marketing
• case study on coercive marketing backfiring
• about hidden agendas in marketing
• pushing hands exercise
• hidden agenda vs. open agenda
• did someone tell you that "limiting beliefs hold back your Business"?
• consent in marketing
• the main skill in marketing

Today’s 5 Minute Exercise:

Set a timer for five minutes. Get a pen and paper and reflect on this question: “Where have I felt manipulated by salespeople and marketers, or where have I seen unethical behaviour in business?” and see how it squares up with what was discussed in today’s video. 

Bonus points if you’re able to see how you, yourself, may have marketed or sold to others in unethical ways.

That’s all for today.

Stay human,
Tad

PS If you want to dive more into Ethical Marketing, you can check out this free playlist. Reminder: you can get a one-time 50% off all my products using this code - StarterKit50  (when you join the Fundamentals Membership you will get them for free).