So, let’s talk about self care. But first, let’s let Audre Lorde talk about it: “Caring for myself is not self-indulgence, it is self-preservation, and that is an act of political warfare.” It’s easy to want to dismiss self-care as giving up or giving too little. But it might actually be a type of […]
Six Approaches to the Basics of Entrepreneurial Self Care Read More
I just spoke at the annual Natural Health Practitioners of Canada Conference in Edmonton as one of their opening day keynotes about marketing. After my talk, I moved to the back of the room to organize a few things while the next speaker went up to speak about the ethical issue of ‘consent’ in the world of
By Julie Wolk Warning: Long, detailed and very useful blog post ahead. Do you cringe and shake your head at even the thought of raising your rates? And yet you secretly wish you could do it? But then don’t feel like you can? Or should? And so you give up on it, or keep postponing
Guest Post: How to Raise Your Rates Naturally AND Feel Good About It Read More
I couldn’t get myself to tidy my home on a regular basis and I seemed to resent scheduling regular calls with clients because I hated my schedule being so full and I hated being locked down to sit at my computer. I spend to much time on it already (shakes fist at Facebook). Then I
Make Your Offerings More Attractive By Weaving Your Lifestyle Into Them Read More
Guest Post by Marcia Yudkin You want to run an honest business, right? It’s easy to lose your moral compass when you hear prominent marketers talk up shady marketing tactics and see them hail the results they get through fakery, verbal sleight-of-hand, or outright lying. So here’s a handy list of marketing moves to rule out
Honesty Matters: 12 Marketing Tactics to Avoid At All Costs Read More
I am struck by how many things I learned from the good Dominic Canterbury. He and I co-led a marketing workshop in Seattle many years ago – maybe 2007 or 2008. The notions of niching, hubs, and paths came from him. As do the three notions in this blog post: Relevance, Credibility and Value. Your business
“Come and learn the possibilities (and the limitations) of holistic nutrition.” These remain one of my favourite sentences ever penned in marketing. I remember reading it, on a poster for a workshop on holistic nutrition at an organic grocery store in town, and being struck at how much more credible and trustworthy the workshop it
Here’s an idea I’ve had for about two years and finally got around to/found a place for in my upcoming 30 day cashflow challenge for hippies – The Meantime. It’s the idea of an ‘Are You Sure?’ page. Here’s the idea: putting a page in between them click ‘buy’ and allowing them to buy. And having
Guest post by Corrina Gordon-Barnes, www.youinspireme.co.uk Do you love every client you have? I teach self-employed men and women how to get clients. Yet often, I hear (in hushed tones) that they want to un-get some of their clients. The clients who turn up late, and who quibble about price; the clients who stay stuck in
Graciousness isn’t always noticed in marketing but its absence is usually keenly felt. The notion of permission marketing was coined, so far as I know, in Seth Godin’s blog post Permission Marketing. His notion was that we need people’s permission to market to them. Without permission, our marketing is spam. Susan Hyatt wrote of this
Graciousness, Permission and Hijacking in Marketing Read More