Sitting around a fire and telling stories at night time. This must be one of the most ancient, enduring and comforting of all human past times. As Barry Lopez put it in his book Crow and Weasel – “Sometimes a person needs a story more than food to stay alive.” As the old Scottish traveller Duncan […]
Five Types Of Stories You Can Use In Marketing (And How) Read More
As I get ready for my next Point of View Lab, I’ve been reflecting on some recent examples I’ve been uncovering with clients. Over the past few months, I’ve been working with a lot of people around their point of view and I keep being amazed at the power that this has in our marketing. Whereas
* This blog post is the first in a series of posts exploring the connection between marketing and The Work of Byron Katie. * Frankly, I’m tired of hearing people talk about the importance of working on your ‘inner game’ in business. Because most of what I hear feels like self pressuring bullshit to constantly do
The Work of Byron Katie in Marketing: “Why aren’t people buying from me?!” Read More
I want to offer up the opportunity to participate in a bold experiment. It’s going to ask you to be vulnerable and honest. It’s going to ask you to use a tool that not many people even think of as a tool (indeed, I didn’t until a few days ago when a number of things
The Rant Experiment: Let Off Some Steam, Catalyze Social Change and Grow Your Business Read More
When people are struggling with their problems what they need, more than anything, is a whole lot of empathy and understanding. But, it’s usually not what they get. There are certain messages they need to hear that can make a huge difference in their ability to move forward. And there are some messages that will hurt
Five Simple Messages That Can Have Potential Clients Melt and Fall In Love With You Read More
Don’t market yourself, market your message. This is the theme I want to explore in what promises to an epic post. I’ve been wanting to write this post for at least half a year and have been slowly collecting ideas and inspirations for it. At this point, I need to put out what I’ve got
What is the core metaphor of your business? I’ve consistently seen that the thoughtful use of metaphors in your marketing can make a huge difference in terms of clarity and impact. In this, likely lengthy, post you’re going to learn about a number of ways you can use metaphor and symbolism in your business.
Metaphors in Marketing: The Power of Uncovering Your Core Metaphor Read More
Some wise words from my dear friend Alex Baisley (pictured here) about how sometimes our deepest wounds can be our truest niche and how important and overlooked our point of view is for our businesses. He’s leading 16 entrepreneurs through his Doin’ Your Own Thing Income Figure Outer program coming up soon. Alex is one
I invite you to give up trying to change people’s minds. People can be a lot like this child – stubborn. They don’t like being pushed around. Or told they’re wrong. This is the core challenge of marketing I think. Or a core blunder. Or something. Trying to convince people that we are right and
The other day I wrote a post about why point of view mattered (and even gave a bunch of questions you can ask to hone in on yours) so much in marketing and I gave a few examples. But I thought a few more might help really drive home how pervasive and effective a clear