If you’re struggling with your marketing, it’s likely because of things that have nothing to do with marketing. If you can’t seem to make the tactics you’re using to promote yourself work, it’s likely not about the tactics. In order for your marketing to work, there are things that need to be done first. If […]
This is a blog post I’ve wanted to write for a while. It’s about the incredible costs to you and others of being fuzzy in your marketing and sales communications. I’m writing this to share the other side of the story of marketing – how it’s received. We spend so much time working on our
Stop Wasting People’s Time: The Incredible Cost of Being Fuzzy Read More
I want to offer up the opportunity to participate in a bold experiment. It’s going to ask you to be vulnerable and honest. It’s going to ask you to use a tool that not many people even think of as a tool (indeed, I didn’t until a few days ago when a number of things
The Rant Experiment: Let Off Some Steam, Catalyze Social Change and Grow Your Business Read More
I almost died a month ago. And it showed me something important. When we are in crisis, the crisis becomes everything we see. It looms over us like a giant, blocking out the sun. And this makes dealing with the problem very hard. We become overwhelmed with not only the problem but our emotional reactions
Tomorrow is a brand new year. And I think it’s a good moment to think about what you’re offering. Symbolically, the New Year is about a fresh start. A clean slate. A blank canvas. A second chance. And I think everyone wants a second chance with something in their life. As we look back over
I want to share something that might forever change the way you relate to marketing. It’s a notion I got from Mark Manson in the context of dating but I think it maps over perfectly into marketing. There are only three types of potential clients you will ever experience: responsive, neutral and unresponsive. Responsive people
Don’t market yourself, market your message. This is a theme I’ve been exploring over the past week. If you’re reading this, then you may have already read my post about what a message is and why it’s so important to have one. So, I thought it might be good to explore the different kinds of
In my last post, I spoke about what it means to have a message in your business. The core idea of that post? Don’t market yourself, market your message. In this post, I want to lay out eight reasons I think it’s increasingly vital. REASON #1: Speaking about your message is more comfortable and inspiring
Don’t market yourself, market your message. This is the theme I want to explore in what promises to an epic post. I’ve been wanting to write this post for at least half a year and have been slowly collecting ideas and inspirations for it. At this point, I need to put out what I’ve got
My dear colleague in the UK Corrina Gordon-Barnes (pictured right) just wrote a brilliant, brilliant blog post about the whole question of ‘what to call yourself’. It’s a vital issue because what you choose to call yourself will have a direct impact on how memorable it is or isn’t and how easy it is to