People make a mistake on two sides of this. On one side, they jealously guard their ideas saying, “These should only go to people who pay! No free content!” On the other side, there is the naive assumption that, if we give it all away, then people will want to work with us. Neither side […]
There are, in my mind, three roles of marketing. The first is to get their attention. The second is to filter and establish if it’s a fit at all (by going through the three filters of relevance, credibility and value). The third is to lower the risk of taking the first step (or the next
Three Core Strategies to Reducing The Perception of Risk Read More
I’m often asked, “How do you get good testimonials?” Of course, the truest answer is, “Do good work.” Without that, nothing I am about to say holds much water. But, if we don’t acknowledge that it’s possible to do wonderful work and not be furnished with written testimonials from the very people you served, well…
How To Get Great Testimonials (Without Pressuring or Badgering) Read More
Greetings! This post has been turned into a much expanded new eBook called The Art of the Full House which you can check out at the link below: The Art of the Full House
How Do I Fill Up My Weekend Workshop or Retreat Last Minute? 21 Practical Ideas Read More
So, how do you make the offer without awkwardness? How do we invite people to do business with us without being pushy? How do we make it feel like a warm invitation where it feels like an open door with a welcome mat without the pressure to enter. We’ve all been in the boat where
Inviting Business – What to Do Before You Do and Two Simple Case Studies Read More
A few weeks ago, I was trying to fill up a marketing workshop I was hosting in Edmonton with my colleague Mark Silver. Numbers were lower than I wanted and so, instead of just relying on the facebook event, email lists and such, I decided to do some personal outreach to key people I thought
Chat Transcript: Asking People to Come to Your Workshops Read More
Here are my thoughts on getting a business card that works. There are two things I think are vital for a business card. First, have your personal photo on it, a current, awesome photo. People get so many cards and they really won’t remember who it is from, but if there is a photo of
(the following is a transcript excerpt from my six week Marketing 101 for Holistic Practitioners course. During the call, I am reading their comments in our private facebook group.). I have some thoughts on networking including business cards and stuff. For networking, you are basically going to events to connect with other folks who are
Three months ago, I wrote a blog post called Slow Marketing. It was all about how it’s okay (even important) to slow down our marketing. This is a wonderful philosophy but what if you need money yesterday? What if you’re so broke and you can’t afford rent? All of a sudden, the slow approach while
