People make a mistake on two sides of this. On one side, they jealously guard their ideas saying, “These should only go to people who pay! No free content!” On the other side, there is the naive assumption that, if we give it all away, then people will want to work with us. Neither side […]
Well, for many people on this list, Christmas will have just happened and gifts will have been, in some fashion, given and received. If you got any gifts, there’s a good chance that you loved some of them and other ones had you utterly question your friendship with that person and wonder if they even
I hosted a men’s circle earlier this year and a young man said something brilliant: be a flower, not a butterfly net. It reminds me of something I heard colleagues say for years: be a lighthouse, not a searchlight. Butterflies run away from nets. People run away from searchlights. Of course, it’s dangerous to
Educate when you educate. Sell when you sell. Don’t confuse the two. Don’t promise an education and then deliver a sales pitch. Don’t promise amazing content when they opt-into your list only to deliver something shitty and then bombard them with marketing for your incredible content. Don’t bait and then switch. I recall a colleague
Your clients want to know they’re in good hands with you. I’m thinking about this because I just came back from a mediocre massage. The style wasn’t one I liked. A bit too abrupt. Not as flowing and as intuitive as I like. But that wasn’t the big issue. In fact, there were no big
The purpose of marketing is to make promises. The purpose of your business is to keep them. Most traditional cultures in the world are overflowing with proverbs around the importance of keeping your word and doing what you say you will do. It’s certainly true for my own Scottish and Celtic ancestry. “If I break
The other day, I was wondering about why there was such an appeal to marketing courses that taught secrets of unconscious persuasion, stealth tactics, invisible influence, secret closes, ninja strategies etc. The implication of all of these approaches was that no one would notice what you were doing. No one would notice that you were
Marketing Feels Bad Because We’re Ashamed Not Because It’s Shameful Read More
Is what you do a hobby or is it a business? This is an important question to answer because most entrepreneurs I know are on the fence about it. There’s no right or wrong answer to it. But I know a lot of people who say it’s one and do it like the other. My
Marketing shouldn’t feel hard. That’s not to say that it shouldn’t take effort. It does. That’s not to say it doesn’t ask you to hustle. It does. But it shouldn’t feel like a struggle. I see so many people struggling to figure out which tactics to use and how to use them. If your
If Your Marketing Feels Hard Then Something Is Wrong Read More
Gifts and tools are different things. Gifts are those things that come to you naturally. Those capacities, inclination, tendencies and abilities you were born with. These are the things you do that feel effortless for you where you lose track of time. We are, in some mysterious way, born with these. They are woven into