I didn’t need more spices. I needed a spice rack. I figured they might have one. Or know where to find one. I walked in and asked a woman who worked there. She apologetically shook her head and told me they didn’t carry any racks and had no idea where I might find one in […]
Do you want curiosity or do you want clients? I saw this poster on a mailbox in Toronto the other day and it made me think about the whole effectiveness of posters. Posters are often used to ‘get my name out there’. In fact, a lot of marketing is used in that way. Networking, handing
So, I think parties are one of the best marketing tools ever. I’ve been talking about it more and more – and here’s some proof! This is an excerpt from an interview I did with Joel Monk (JM) and Laurens van Aarle (LV) of Coaches Rising in Amsterdam. I think you’ll dig it. JM: So
Hubs can help you spread the word. Why? They’re well connected and well respected. They’re like the one’s and two’s in the photo to the right. Their circles overlap a lot of other people’s circles. An endorsement from a ‘1’ can mean more to you than an endorsement from ten ‘4’s. Placement in the ‘right’