I want to talk about shame and marketing. I’ve got a cough. I’ve had it for about four years. It comes and goes – but mostly it comes. The truth is that I’m sick of it. I’ve seen a naturopath, an herbalist and am working out whatever emotional causes there might be. And when you […]
One of the things I learned most from Thomas Leonard was the idea of endorsing your own worst weakness. It’s a bit of what he’d call ‘tricky wisdom’. Can you take the thing that you’re most embarrassed and ashamed of in your business (and maybe life) and turn it into a strength, an assett and
Introduction: myths and assumptions Let’s get started. This is my belief: most practitioners fail not because it’s inevitable, but because they believe certain myths about building their practice. They are like lenses or filters they look through that colour everything. When I say ‘myth’ I mean the assumptions that most practitioners operate under about what
A Common Story: Jane the Practitioner (in seven chapters) Read More
I just met with a therapist today for lunch. We were doing a consultation and it really reminded me of something . . . If you’re a therapist it can kind of seems like you’re screwed in the marketing department. After all, ethically, you can’t even ask people for a testimonials sometimes. You can’t really
Unquestioned assumptions can kill your business. Or keep it from ever growing in the first place. Here are the top 22 myths I see holistic practitioners living under. Which ones do you still believe? Note: I sell a 53 page exploration into these myths which is often very useful for practitioners to delve into. You
22 Top Myths That Could Kill Your Holistic Practice Read More