I am struck by how many things I learned from the good Dominic Canterbury. He and I co-led a marketing workshop in Seattle many years ago – maybe 2007 or 2008. The notions of niching, hubs, and paths came from him. As do the three notions in this blog post: Relevance, Credibility and Value. Your business […]
This is one of those things that is actually very important to get about marketing that I talk about really seldomly but should probably talk about more. When people are working on their marketing, I think that, often, they don’t really understand the role that their marketing needs to play. Or I should say ‘roles’
At some point last year, it became clear to me that there are three main things most entrepreneurs need to have handled in order to thrive. They overlap each other like circles in a Venn Diagram. And I realize now that I’d never written about them explicitly. So, here we are. First, there’s a seven