To Give Yourself A Self Assessment CLICK HERE (Thanks to Dr. Doug Tataryn for the idea and creating the first draft of this) Note: Many of the resources linked below are in my Membership. If you’re not a member, you won’t be able to access them. * Recently, I was reading Leadsology by Tom Poland and he speaks […]
Guest Post by Rebecca Tracey of The Uncaged Life This blog post is about the three big mistakes you might be making with your packages. Of course, this assumes you know what I mean by the word ‘package’ and, if you do, that you are currently offering packages. But let’s start with this… Since I started
Years ago, I read the book Monopolize Your Marketplace. Though the title and tone is aggressive, it has some incredible content. The Three Roles of Marketing I teach come from this book. And, as I was working on a new project the other day and rummaging through some old notes, I came across the
There are, in my mind, three roles of marketing. The first is to get their attention. The second is to filter and establish if it’s a fit at all (by going through the three filters of relevance, credibility and value). The third is to lower the risk of taking the first step (or the next
Three Core Strategies to Reducing The Perception of Risk Read More
As you begin to develop your business model, it is helpful to begin with the end in mind. What’s your most robust offer? What’s the ‘gold’ level of your offers? What’s the premium, most in depth and comprehensive version of what you offer? There’s a good chance that this will pay half of your bills.
Well, for many people on this list, Christmas will have just happened and gifts will have been, in some fashion, given and received. If you got any gifts, there’s a good chance that you loved some of them and other ones had you utterly question your friendship with that person and wonder if they even
by Julie Wolk It’s time to talk about boundaries, people! This is a subject often broached in personal development – holding boundaries is considered essential for maintaining emotional health (for example, you may choose not to spend time with a particular friend who drains your energy). But boundaries are rarely discussed in a business context. And
The other day, I got the following email from someone: “I have been following you for a long time and really enjoy the newsletter. I have your books, I watch your youtube videos, the whole thing. I have a question, though. I am a property manager, I make decent money with just a few homes
On Firing Bad Clients: Seven Questions Worth Asking Yourself Read More
If you’re struggling with your marketing, it’s likely because of things that have nothing to do with marketing. If you can’t seem to make the tactics you’re using to promote yourself work, it’s likely not about the tactics. In order for your marketing to work, there are things that need to be done first. If
“I think I’ll try to handle this and figure it out on my own.” Well, hey . . . Amen. This is how I’ve done most of my business. I’ve bootstrapped it and, for the most part, not spent money I couldn’t afford to spend. Sure. If you can figure your business out on your