I’m often asked, “How do you get good testimonials?” Of course, the truest answer is, “Do good work.” Without that, nothing I am about to say holds much water. But, if we don’t acknowledge that it’s possible to do wonderful work and not be furnished with written testimonials from the very people you served, well… […]
How To Get Great Testimonials (Without Pressuring or Badgering) Read More
If you’re struggling with your marketing, it’s likely because of things that have nothing to do with marketing. If you can’t seem to make the tactics you’re using to promote yourself work, it’s likely not about the tactics. In order for your marketing to work, there are things that need to be done first. If
It’s happened a number of times to me now. I meet someone or some across a business which provides a product or service that I see as needed and that I might want to recommend. And then they go out of business. Or they stop doing that thing. And it’s often before I’ve really had
I want to offer up the opportunity to participate in a bold experiment. It’s going to ask you to be vulnerable and honest. It’s going to ask you to use a tool that not many people even think of as a tool (indeed, I didn’t until a few days ago when a number of things
The Rant Experiment: Let Off Some Steam, Catalyze Social Change and Grow Your Business Read More
I want to share something that might forever change the way you relate to marketing. It’s a notion I got from Mark Manson in the context of dating but I think it maps over perfectly into marketing. There are only three types of potential clients you will ever experience: responsive, neutral and unresponsive. Responsive people
Don’t market yourself, market your message. This is a theme I’ve been exploring over the past week. If you’re reading this, then you may have already read my post about what a message is and why it’s so important to have one. So, I thought it might be good to explore the different kinds of
In my last post, I spoke about what it means to have a message in your business. The core idea of that post? Don’t market yourself, market your message. In this post, I want to lay out eight reasons I think it’s increasingly vital. REASON #1: Speaking about your message is more comfortable and inspiring
Don’t market yourself, market your message. This is the theme I want to explore in what promises to an epic post. I’ve been wanting to write this post for at least half a year and have been slowly collecting ideas and inspirations for it. At this point, I need to put out what I’ve got
Coming up with a name for your business can be tricky. If you’re retail it’s easier to go random, there are so many businesses with names that may or may not have any meaning to the customer (even if there’s a story behind it). I can think of the Black Dog Public House, White Dog Cafe,
My dear colleague in the UK Corrina Gordon-Barnes (pictured right) just wrote a brilliant, brilliant blog post about the whole question of ‘what to call yourself’. It’s a vital issue because what you choose to call yourself will have a direct impact on how memorable it is or isn’t and how easy it is to