The other day, I got the following email from someone: “I have been following you for a long time and really enjoy the newsletter. I have your books, I watch your youtube videos, the whole thing. I have a question, though. I am a property manager, I make decent money with just a few homes […]
On Firing Bad Clients: Seven Questions Worth Asking Yourself Read More
Last year sometime, I was on a call with a client, Jamie Wallace, who told me about a terrible review someone had left him on Google. He’d made some mistakes in a past business and now they were coming back to haunt him. I gave him some suggestions during an hour of online, google doc
Dealing with Bad Reviews Online Read More
I’m often asked, “How do you get good testimonials?” Of course, the truest answer is, “Do good work.” Without that, nothing I am about to say holds much water. But, if we don’t acknowledge that it’s possible to do wonderful work and not be furnished with written testimonials from the very people you served, well…
How To Get Great Testimonials (Without Pressuring or Badgering) Read More
If you’re struggling with your marketing, it’s likely because of things that have nothing to do with marketing. If you can’t seem to make the tactics you’re using to promote yourself work, it’s likely not about the tactics. In order for your marketing to work, there are things that need to be done first. If
The Four Things You Need To Do Before Marketing Read More
Money. Abstractly it seems like a good thing to have. But talk to most conscious entrepreneur types about doing one of the central things that will open the door to more of it appearing in their lives? Stunned silence and utter emotional shut down. Money is fraught for everyone in this culture. We’ve all done
The Art of Raising Your Fees Read More
“I think I’ll try to handle this and figure it out on my own.” Well, hey . . . Amen. This is how I’ve done most of my business. I’ve bootstrapped it and, for the most part, not spent money I couldn’t afford to spend. Sure. If you can figure your business out on your
When To Ask For Help Read More
“Your website is your dojo,” is a phrase I’ve said a number of times over the past few years to clients. If you want to get good at martial arts, you need to practice. And the dojo is where you practice. You don’t go to the dojo to win. You go to be defeated. You
Your Website Is Your Dojo Read More
I just spoke at the annual Natural Health Practitioners of Canada Conference in Edmonton as one of their opening day keynotes about marketing. After my talk, I moved to the back of the room to organize a few things while the next speaker went up to speak about the ethical issue of ‘consent’ in the world of
Point of View Marketing: Informed Consent Read More
As I get ready for my next Point of View Lab, I’ve been reflecting on some recent examples I’ve been uncovering with clients. Over the past few months, I’ve been working with a lot of people around their point of view and I keep being amazed at the power that this has in our marketing. Whereas
Point of View Marketing: Five Case Studies Read More
I hosted a men’s circle earlier this year and a young man said something brilliant: be a flower, not a butterfly net. It reminds me of something I heard colleagues say for years: be a lighthouse, not a searchlight. Butterflies run away from nets. People run away from searchlights. Of course, it’s dangerous to
Be a Flower, Not a Butterfly Net Read More