1. Unclear or Non-Existent Target Market: I’d say that I see this in about 90% of the cases of resistible, moribund offers. When I ask “who is this for?” I get answer that translates as “everyone. this product/service can help everyone.” But targeting everyone doesn’t work. You can’t do it. When you narrow your focus […]
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The Customer Values Question: What things are most important to your prospects when buying what you sell? IMPORTANT POINT #1: This isn’t what is most important to people in buying from YOU. It’s what is most important to them when buying the generic product or service you sell. This is about their experience of buying
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Unquestioned assumptions can kill your business. Or keep it from ever growing in the first place. Here are the top 22 myths I see holistic practitioners living under. Which ones do you still believe? Note: I sell a 53 page exploration into these myths which is often very useful for practitioners to delve into. You
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