Sitting around a fire and telling stories at night time. This must be one of the most ancient, enduring and comforting of all human past times. As Barry Lopez put it in his book Crow and Weasel – “Sometimes a person needs a story more than food to stay alive.” As the old Scottish traveller Duncan […]
Five Types Of Stories You Can Use In Marketing (And How) Read More
Figuring out your Ideal Client. What’s the big deal? Why bother? One of the big reasons is because this work can help you craft an extremely lucid and lovable homepage. A homepage that your ideal client, the kind of client you love to work with, would read and say, “Wow! That’s me!” and read more. A homepage
Twelve Homepages Case-Studies Worth Exploring Read More
Years ago, I read the book Monopolize Your Marketplace. Though the title and tone is aggressive, it has some incredible content. The Three Roles of Marketing I teach come from this book. And, as I was working on a new project the other day and rummaging through some old notes, I came across the
The Customer Values Question Read More
There are, in my mind, three roles of marketing. The first is to get their attention. The second is to filter and establish if it’s a fit at all (by going through the three filters of relevance, credibility and value). The third is to lower the risk of taking the first step (or the next
Three Core Strategies to Reducing The Perception of Risk Read More
As you begin to develop your business model, it is helpful to begin with the end in mind. What’s your most robust offer? What’s the ‘gold’ level of your offers? What’s the premium, most in depth and comprehensive version of what you offer? There’s a good chance that this will pay half of your bills.
A question I often get is, “What’s Tad short for?” But another question I get almost as often is, “How do you do so much?” The most honest answer I can give is, “Other things suffer.” And that’s true in just about every way we could mean it. But, what’s also true is that
Seven Time Management Hacks for Hippies Read More
First of all, I don’t do these as consistently as I know I should. But, when I do, it’s hard to point to anything that makes a bigger difference in my quality of life. In my 30-Day Cashflow Challenge, The Meantime I see that most people are so burned out. They come to me wanting
Dozens of Ideas For Your Morning & Evening Rituals Read More
So, let’s talk about self care. But first, let’s let Audre Lorde talk about it: “Caring for myself is not self-indulgence, it is self-preservation, and that is an act of political warfare.” It’s easy to want to dismiss self-care as giving up or giving too little. But it might actually be a type of
Six Approaches to the Basics of Entrepreneurial Self Care Read More
Well, for many people on this list, Christmas will have just happened and gifts will have been, in some fashion, given and received. If you got any gifts, there’s a good chance that you loved some of them and other ones had you utterly question your friendship with that person and wonder if they even
The Two Skills of Gift Giving Read More
A year or so ago, a dear fellow I know in London, England asked this question on Facebook: “Is it possible for spiritual healers to make a living?” I imagine he had seen a lot of people get into the business only to struggle and fail in the end. I’ve seen it myself. It seems
Is it possible for spiritual healers to make a living? Read More