As many of you know, I’ve just launched a new website all about how to successfully navigate the often difficult and perilous journey of figuring out your niche. More about that soon.

But one of the best tools I’ve ever come across in figuring out your niche was something I heard about from one of my favourite colleagues Danny Iny. It’s called The Positioning Matrix. I recorded a 45 or so minute conversation with him about it where we tried to figure out the niche of Danny’s ideal massage therapist. Good times. The film quality is pretty fuzzy but the sound’s good.

This tool is so simple but can have such a profound impact. Go watch the video and then give it a try and let me know, in a comment below. what you come up with because I’d love to include your example in a thing I’m working on.