I often get asked why, since I’m a Canadian and live in Canada, I price my products and programs in US Dollars. For some of my Canadian clients, if this is a surprise to them, it feels like a strange choice, and sometimes results in things being “more expensive” than first perceived.
I’m working to be sure that everything is clearly listed as USD. If you see a place on my site where that’s not clear for you, feel free to send us an email and we’ll look into clearing that up: admin [@] marketingforhippies.com
Here are my reasons for charging in USD:
- It’s the industry norm in coaching and marketing coaching.
- More than half of the people on my email list are in the US or International and not Canada.
- If I were to change my pricing over to Canadian Dollars, I’d likely raise the prices a bit. It wouldn’t simply look like changing the currency. I would shift it to reflect the value in USD since that’s the currency I used to determine the price. For instance, a $300 program in USD would become $400-$425 in CDN; or an eBook that’s $40 in USD would become $50 CDN.
- But this is the main one. Almost every online tool that I personally use (email, website, online marketing, etc.) I pay for in USD. This means thousands of dollars every year being spent to make sure I can run my business. These are my core business expenses.