I don’t think there’s anything that matters more than empathy in marketing. Really understanding someone else’s life. Understanding other people’s experiences. Here’s one of the best ‘big pictures’ on what it’s like to be alive and conscious these days that I’ve heard. Could you do the same for your clients? Could you map out the […]
The Waking Up Syndrome Read More
At the beginning of September I went to an event for folks who do similar things to me. With the likely exception of them all being far richer than I am. While I was there I met Morgana Rae from www.abundanceandprosperity.com And I really liked her. She works to help people clean up their relationship
Sick of Self Promotion? Read More
There are three kinds of people who can help you build your website. But only ONE of them will make you any money for sure. Web Designers: these people will make your website look beautiful. People will compliment you on how gorgeous it is. And you will feel good. While you starve. Because the website
The Three People Who Can Help You Build Your Website Read More
Everyone has a shell. Some protective mechanisms to keep them out of pain. And, when you begin a conversation around new and better possibilities for people, it brings them face-to-face with their current reality. It brings them face-to-face with the quality of life that they are currently settling for. Most people know that more is
5 Ways People Avoid Dealing with Pain (and what to do about it) Read More
Post Secret began as a blog inviting people to send in their secrets – anonymously – to get them off their chest. Lessons of this: invite your community to share with you – and let them create the content. There’s a term in marketing known as crowdsourcing. Isn’t this incredible – the blog has turned
Post Secrets – Becoming a Hub for the Unspeakable Read More
An amazing community centered yoga center in Seattle that decided to buck the system and do it all differently. [vsw id=”iJfnA-iJwMI” source=”youtube” width=”425″ height=”344″ autoplay=”no”]
Samarya Center: Unfold Read More
Whether it’s a product or a service – people are very curious about and reassured by stories. Your story is often at the heart of your credibility. They want to know what makes you so good at or so passionate about what you do. Stories humanize things. Stories connect people. No one wants to hear
Ten Story Revealing Questions Read More
People have had rotten experiences with other businesses in your industry. You can’t just say, “We do it different.” So, here’s the question: What are the policies, the procedures, processes and the standards that your business holds that ensure your are different? Just one quick example on this, which I just thought of now and
How To Prove You’re Different Read More
I find that there are four things most of the people need most when they’re lost and stuck. I’ll use entrepreneurs as an example since that’s the majority of who I work with. First is Empathy: Hell, being an entrepreneur can be hard. We can work so hard and take failure or rejection so personally.
The Four Things People Need Most When They’re Lost Read More
“For many years I felt inadequate because I found business very difficult. I thought that everyone else found it easy. Business is hard, and people often find that their work is stressful, unfulfilling emotionally and doesn’t return the financial rewards they feel they deserve for their efforts. Once I realized that, I didn’t feel so
The Backwards Dentist from Australia Read More