One of the things I learned most from Thomas Leonard was the idea of endorsing your own worst weakness. It’s a bit of what he’d call ‘tricky wisdom’. Can you take the thing that you’re most embarrassed and ashamed of in your business (and maybe life) and turn it into a strength, an assett and […]
The Top 10 Ways To Endorse Your Worst Weakness Read More
Thomas Leonard is a bit of a hero of mine. We spoke a number of times over the phone and shared a passion for the Dave Matthews Band. His book The 28 Laws of Attraction remains one of the best books I’ve ever read. Half of the people to whom I lend it have a
The Top 10 Points About Becoming the Host of a Network Read More
Here’s a provocative and controversial blog post about marketing through the lense of man meeting a woman. For me, it’s actually not a big stretch because I think marketing is all about building relationships. Imagine, for a moment, that you’re a man. You’re walking down the street and you see a woman who lifts
Marketing, Safety and Men & Women Read More
In my mind, Ari Galper has single handedly transformed and revolutionized the world of cold calling. He’s taken something everyone hates and turned it into something people love. A minor miracle – here is just a taste of what he’s got to say on the subject. Check out his website for more (and a free
How to Do Cold Calls Hippy Style Read More
Ari Galper hits a homerun with this piece as he describes his unique approach to reach decision makers without pressuring or tricking anybody. Brilliant. 7 Ways to Stop Chasing Decision Makers By Ari Galper, Founder of Unlock The Game ™ You probably know this scenario well: Your main contact at a company has expressed interest
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Another brilliant piece from Ari Galper about how to send that ‘first email’ to someone you think could be a good fit for your products or services. This is worth its weight in gold. How to Use E-Mail “Cold Calls” Without Falling into the SPAM Trap! By Ari Galper, Founder of Unlock The Game™ “I
How to Use E-Mail “Cold Calls” Without Falling into the SPAM Trap! Read More
Ari Galper is one of the people I respect most in the world of sales. I’ve rarely seen anyone address the conversation about integrity in selling more directly and head on and . . . with more integrity. Here’s a great article from him about sales. 7 Ways to Sell and Retain Your Integrity by
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So, Jesse Koren and Sharla Jacobs (pictured here) are a bit brilliant. This amazing husband and wife team run Rejuvenate Training and help holistic practitioners to build a practice where they make $10,000/month working only three days per week. When I first met them I learned a bit about their notion of ‘heart selling’ vs.
3 Essential Questions to Ask Before Sharing What You Do Read More
One of the best books I’ve ever read on marketing is Monopolize Your Marketplace. I’ve read dozens of books on marketing and this is one of the few ‘must haves’ for a marketing collection. Truly. I might just reread it soon actually. It’s one of the best organized and well structured and through books on
There’s A Reason Those Artists Are Starving Read More
Introduction: myths and assumptions Let’s get started. This is my belief: most practitioners fail not because it’s inevitable, but because they believe certain myths about building their practice. They are like lenses or filters they look through that colour everything. When I say ‘myth’ I mean the assumptions that most practitioners operate under about what
A Common Story: Jane the Practitioner (in seven chapters) Read More