real

Dove’s Real Beauty Campaign

There’s a lot of ‘good washing’ out there. Major corporations putting a little money and a lot of hype into good works in the community. And perhaps Dove’s Campaign for Real Beauty is an example of that. What do you think? Regardless of whether it is or not – the ad itself is brilliant in […]

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Hellmanns Commercial: Shop Local

Key Lessons from this Ad: This commercial is so rich in watchable content that everyone in the local scene is going to spread it far and wide. What if you made your marketing so useful that people in your scene used it to further their own causes? [vsw id=”CRfjMOjrfnI” source=”youtube” width=”425″ height=”344″ autoplay=”no”]   If

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Ten Story Revealing Questions

Whether it’s a product or a service – people are very curious about and reassured by stories. Your story is often at the heart of your credibility. They want to know what makes you so good at or so passionate about what you do. Stories humanize things. Stories connect people. No one wants to hear

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What is a Local Living Economy?

Perhaps the best resource on this is the Business Association for Local Living Economies (www.livingeconomies.org). Here’s how they put – see if this doesn’t resonate deeply with you: A Local Living Economy ensures economic power resides locally, sustaining healthy community life and natural life, as well as long-term economic viability. A Living Economy is guided

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The Conscious Economy

“The solution to globalization is not to throw rocks at big businesses like Wal-Mart but to build the alternative,” says Shuman, author of Going Local: Creating Self-Reliant Communities in a Global Age. The “alternative” that Shuman is talking about includes not just businesses that are planted on Main Street but entire economies that are locally

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The Problem of the Suicide Economy:

(This blog post is a compilation of the writings of David C. Korten, Victor Bremsen and Judy Wicks). David Korten: Having reached the limits of an Era of Empire, humanity is compelled to accept responsibility for the consequences of its presence on a finite planet, make a conscious collective choice to leave behind the excesses

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The Backwards Dentist from Australia

“For many years I felt inadequate because I found business very difficult. I thought that everyone else found it easy. Business is hard, and people often find that their work is stressful, unfulfilling emotionally and doesn’t return the financial rewards they feel they deserve for their efforts. Once I realized that, I didn’t feel so

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The Benefits of Pay What You Can

The following is an excerpt taken from an interview I did with the brilliant Robert Middleton. A lot of my core marketing philosophy, I got from this man.  This material will be compiled into a book called “Pay What You Want” in 2011. Robert: We’ll talk later about what you’re making now and how you

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Marketing for Psycho-Therapists

I just met with a therapist today for lunch. We were doing a consultation and it really reminded me of something . . . If you’re a therapist it can kind of seems like you’re screwed in the marketing department. After all, ethically, you can’t even ask people for a testimonials sometimes. You can’t really

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