hubs

The Ecology of Networking and Referrals

How to Grow Your Business Through Meaningful One-on-One Conversations Guest post by Julie Wolk. Networking gets a bad rap. Especially if you’re not naturally inclined toward floating around events chatting with everyone, even the thought of a networking event might exhaust you or make you cringe. But here’s the thing… Our lives and our businesses …

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The Four Keys to Getting New Clients

Each of these components can help you attract more brand new clients and each level can help you get the most out of your existing relationships. The first component is the niche. The niche is your target market. It’s who you’re going after. This is the center of any marketing. When I talked to Dominic …

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Nine Qualities of a Good Hub

Once you’ve identified the niche you want to attract, it’s probably a good idea to ask yourself, “Where do they already spend time, money or attention? What are the events, groups, businesses that they already trust? Who are the individuals they respect?” After all, if you can align yourself with those groups – those hubs …

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The Seven Kinds of Hubs

Hubs can help you spread the word. Why? They’re well connected and well respected. They’re like the one’s and two’s in the photo to the right. Their circles overlap a lot of other people’s circles. An endorsement from a ‘1’ can mean more to you than an endorsement from ten ‘4’s. Placement in the ‘right’ …

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