Soooo . . . I went to a sex workshop recently. My colleague Jessica O’Reilly (pictured here) was in town from Toronto (where I do a lot of work) leading a workshop. She’d come to my event when I was in Toronto and I’d never seen her work so she invited me on down. The […]
marketing lessons from a sex workshop Read More
Imagine a holistic health clinic where you didn’t have to pay. Last August, I was emailed a link to a video about just such a clinic in Oakland, California. Since people know I do most of my workshops on a Pay What You Can basis – they tend to send me lots of stories and
oakland’s pay what you want holistic clinic Read More
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A colleague of mine Kim Tanasichuk just put out a little newsletter that I thought was really great. You can watch it here or below. Newsletters are tricky. Everyone’s doing them. Everyone wants you on their email list. How often to send them out? What kind of content to put in them? Should I put
newsletter case study video: Kim Tanasichuk Read More
Last week, Jaime Almond (pictured right) and I got to chatting about blogs and what sorts of content is good to have on them. Jaime: you are definitely the best blogger I know me: really? what makes me so good do you think? Jaime: you are very creative with content you do different styles of
ideas of things to put on your blog Read More
GreenBusinessOwner.com – run by Scott Cooney (pictured right) and his crew gets my vote for ‘most kick ass website for green business owners. ever.’ And it’s one that I watch with increasing excitement. Here’s why… Top 7 things I love about GreenBusinessOwner.com 1. You can attend a regular online Open House where mission-driven entrepreneurs can
the best site ever for green business owners? Read More
A client of mine (Alison Pope, President of Maverick Services: Office Administration & Special Projects Facilitating the Success of the Holistic Health Community) recently sent me an email newsletter she loved from the Camros Eatery in Toronto. Hopefully you can see it by clicking on this link here but if not – you can go
hippie restaurant with a kick ass newsletter Read More
I’ve done a lot of work in Toronto. And one of my favourite people I’ve met there is Carrie Klassen of Pink Elephant Communications. She helps beautiful businesses articulate and express what makes them so great with just the right words, designs and images. Her slogan is “guilt free marketing for nice people.” If you
guest blog: the pink elephant talks about conscious marketing Read More
Chip Conley is the author of ‘Marketing that Matters’. Still one of the best books I’ve ever read on marketing. Here he gives a talk that had the TED crowd buzzing. He shows you how the great businesses today get their mojo from Maslow and create a great quality of life for everyone involved. [vsw
Chip Conley: Measuring what makes life worthwhile Read More
Another brilliant piece from Seth Godin about the notion of being a Generosity Based Business and the importance of Pink Spoons. Free isn’t always generous. Free can be a legitimate marketing strategy, an ultimately selfish way to increase sales. Once you spread your ideas (and free is the best way to do that), there are
generous gifts vs. free samples Read More