These days it can be hard to tell if companies are engaged in genuine good works and are genuinely transforming themselves to be more conscious or if it’s just a cynical marketing ploy that leaves people cynical about marketing. Dove’s Real Beauty Campaign hasn’t been without controversy. In this add they push further. What do […]
Dove’s ‘Real Beauty’ Campaign – Sincere or Cynical? Read More
Post Secret began as a blog inviting people to send in their secrets – anonymously – to get them off their chest. Lessons of this: invite your community to share with you – and let them create the content. There’s a term in marketing known as crowdsourcing. Isn’t this incredible – the blog has turned
Post Secrets – Becoming a Hub for the Unspeakable Read More
There’s a lot of ‘good washing’ out there. Major corporations putting a little money and a lot of hype into good works in the community. And perhaps Dove’s Campaign for Real Beauty is an example of that. What do you think? Regardless of whether it is or not – the ad itself is brilliant in
Dove’s Real Beauty Campaign Read More
I find that there are four things most of the people need most when they’re lost and stuck. I’ll use entrepreneurs as an example since that’s the majority of who I work with. First is Empathy: Hell, being an entrepreneur can be hard. We can work so hard and take failure or rejection so personally.
The Four Things People Need Most When They’re Lost Read More
In this blog, we’re going to start with the most basic of all questions: Why bother? Well . . . My friend Dominic Canterbury – a word of mouth marketing specialist – came up with this list: You know your targeting sucks when: 1. Your marketing strategy consists of “just getting your name out there”
Five Solid Reasons to Think About Your Niche Read More
People often freak out when they are asked to identify a niche. Of course, the reason that most people freak out is because they assume they have to change everything about their business right now. They are terrified that they will have to change their logo, their font choice, they’ll have to dump most of
Seven Important Premises About Identifying Your Niche Read More
So, how do you know if a niche you’re thinking of is a good one? Well, your niche may be defined by what you do. You make a particular widget that has only one use and there’s only three buyers of it in the market. Your service is helping to turn breach babies naturally –
Why Demographics Aren’t Enough for Your Niche Read More
So, we know that having a clear niche or target market is essential, but, how do you know if you’ve got a good niche? It’s one of the biggest fears people have – “what if I pick the wrong niche?” And the fear is justifiable. After all, if you pick the wrong niche and spend
The Eight Qualities of a Perfect Niche Read More
So, we know that having a niche is important. And now we know how to identify a good one. So, this is all great in theory – but how about in practice? What about in your particular situation. So, where do you even start? This is the hardest part. Identifying your niche(s). After all, you
Top Ten Questions to Identify Your Niches Read More
Radical Business: We help green, community-minded, conscious, holistic and locally owned businesses that are struggling with their cashflow, not attracting enough clients and keep ‘meaning’ to handle their marketing – but end up putting it off. Massage Therapist: I work with people in the Seattle BDSM community who feel embarrased when they go to a
Eighteen Examples of Effective “Niches in One Sentence” Read More